Strategy Manager

We Are Hiring | Manager – Strategy | Mumbai

We're seeking a data‑driven storyteller and strategist to join us in Mumbai , bringing 4–5 years of experience in audience and business planning with strong media foundations.

Experience : 4–5 years

Location : Mumbai, Maharashtra

Key Responsibilities

Lead audience planning , including defining audience segmentation and sizing using tools such as GWI, TGI, IRS, BARC

Deep dive into media planning fundamentals , using syndicated research to inform campaign strategies and media mix decisions (e.g., Kantar Worldpanel , brand health metrics, BDI / CDI)

Synthesize insights from various platforms— Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel —to craft strategic recommendations

Translate data into impactful insights and narratives via crisp storytelling and sharp communication

Engage in a client-facing capacity , presenting strategy, aligning expectations, and managing stakeholder interactions

Collaborate with internal teams (account, creative, analytics) to ensure integrated and feasible strategic deliverables

Stay current on industry and market trends , macroeconomic shifts, and external influences affecting client businesses.

Qualifications & Experience

Bachelor’s degree essential; MBA or PG Diploma in Business Management preferred

4–5 years of experience in strategy, audience planning, or media planning roles, preferably within advertising or media agencies

Strong foundations in business, marketing, and media strategy

Excellent storytelling skills paired with clear and persuasive communication

Proven ability to manage both internal stakeholders and client relationships

Skills & Tools

Proficient with planning and insight tools : GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel

Strong analytical aptitude and ability to distil actionable strategy from complex datasets

Experience in client-facing roles and cross-functional team collaboration

Detail-oriented, structured, and familiar with standard strategic planning workflows