SEO Manager

170+ Years Strong. Industry Leader. Global Impact.

At Pinkerton, the mission is to protect our clients. To do this, we provide enterprise risk management services and programs specifically designed for each client. Pinkerton employees are one of our most important assets and critical to the delivery of world-class solutions. Bonded together, we share a commitment to integrity, vigilance, and excellence.

Pinkerton is an inclusive employer who seeks candidates with diverse backgrounds, experiences, and perspectives to join our family of industry subject matter experts.

The SEO Manager plays a key role in enhancing Pinkerton's online presence and visibility. As an integral part of Pinkerton's growth team, the SEO Manager will develop, implement, and oversee comprehensive SEO strategies that increase organic search traffic and drive conversations.

• Represent Pinkerton's core values of integrity, vigilance, and excellence.
• Develop and execute successful SEO strategies to improve search rankings and drive organic traffic
• Conduct keyword research to guide content teams and optimize website content and landing pages.
• Direct off-page optimization projects (e.g. link-building) and collaborate with content creators to ensure quality SEO content.
• Monitor, analyze, and report on performance metrics, such as click-through rates, conversion rates, and website traffic to identify areas for improvement.
• Stay updated with the latest SEO trends, search algorithm updates, and industry best practices. Collaborate with Pinkerton's Growth team, Information Technology, and third-party digital marketing agencies to ensure cohesive and integrated marketing campaigns.
• Manage and improve SEO strategies, directly resulting in lead conversion optimization. Recommend changes to website architecture, UX / UI, content, linking, and other factors to improve SEO positions for target keywords.
• Develop measurable key performance indicators and deliver status reports, business metrics, and business plans
• All other duties, as assigned.

Bachelor's degree in marketing, information technology, or related field preferred. Three years or more of proven SEO experience with a strong portfolio of successful SEO projects. Pinkerton is an inclusive employer who seeks candidates with diverse backgrounds, experiences, and perspectives.

Working Conditions

Pinkerton is an equal opportunity employer to all applicants and positions without regard to race / ethnicity, color, national origin, ancestry, sex / gender, gender identity / expression, sexual orientation, marital / prenatal status, pregnancy / childbirth or related conditions, religion, creed, age, disability, genetic information, veteran status, or any protected status by local, state, federal or country-specific law.

Skills Required

Google Ads, Keyword Research, Google Analytics