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Manager - Market Mix Modelling
MNR SolutionsBangalore, India28 days ago
Job descriptionAct as a trusted advisor, delivering actionable insights from analytics. Translate complex model outputs into clear, business-ready narratives. Lead client discussions, manage expectations, and build strong partnerships. Manage end-to-end project delivery including scoping, timelines, and coordination. Collaborate with analytics teams, data engineers, and client stakeholders. Ensure timely, high-quality delivery of insights. Validate and clean input datasets (media, sales, promotions). Conduct quality checks on modeling outputs to ensure accuracy. Resolve data issues and escalate where necessary. Develop dashboards, reports, and presentations using Power BI, Tableau, or Excel. Provide scenario planning, simulations, and media optimization tools. Enhance MMM methodologies and integrate new data sources (digital, CRM, retail). Support automation and efficiency improvements using Python, R, SQL.
Key Roles & Responsibilities :
1. Marketing Mix Modeling & Analysis
- Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).
- Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).
- Recommend optimal media budget allocation and channel effectiveness strategies.
2. Client Engagement & Strategy Consulting
3. Project & Stakeholder Management
4. Data Management & Quality Assurance
5. Insights & Reporting
6. Innovation & Development
(ref : iimjobs.com)
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Market Mix Modelling • Bangalore, India
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