Zorba Consulting - Market Mix Model Role

Key Responsibilities :

• 7+ Years of experience in Market Mix Modelling.
• Develop, implement, and optimize Market Mix Models to measure marketing effectiveness across channels.
• Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.
• Collaborate with marketing, finance, and product teams to recommend budget allocation strategies based on MMM outcomes.
• Build predictive and simulation models to forecast campaign performance and ROI.
• Validate model assumptions, accuracy, and business relevance.
• Present complex analyses in a clear, concise manner to stakeholders and senior leadership.
• Automate data pipelines, reporting, and dashboards for ongoing MMM monitoring.

Required Skills :

Preferred Qualifications :

(ref : iimjobs.com)