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Market Mix Modeling Manager

Market Mix Modeling Manager

MNR SolutionsBangalore
30+ days ago
Job description

Key Roles & Responsibilities :

1. Marketing Mix Modeling & Analysis :

  • Design, execute, and interpret MMM projects using advanced statistical methods (e.g., Bayesian models).
  • Quantify the impact of marketing & media activities on KPIs (sales, ROI, brand health).
  • Recommend optimal media budget allocation and channel effectiveness strategies.

2. Client Engagement & Strategy Consulting :

  • Act as a trusted advisor, delivering actionable insights from analytics.
  • Translate complex model outputs into clear, business-ready narratives.
  • Lead client discussions, manage expectations, and build strong partnerships.

    • 3. Project & Stakeholder Management :

  • Manage end-to-end project delivery including scoping, timelines, and coordination.
  • Collaborate with analytics teams, data engineers, and client stakeholders.
  • Ensure timely, high-quality delivery of insights.

    • 4. Data Management & Quality Assurance :

  • Validate and clean input datasets (media, sales, promotions).
  • Conduct quality checks on modeling outputs to ensure accuracy.
  • Resolve data issues and escalate where necessary.

    • 5. Insights & Reporting :

  • Develop dashboards, reports, and presentations using Power BI, Tableau, or Excel.
  • Provide scenario planning, simulations, and media optimization tools.

    • 6. Innovation & Methodological Development :

  • Enhance MMM methodologies and integrate new data sources (digital, CRM, retail).
  • Support automation and efficiency improvements using Python, R, SQL.

    • (ref : hirist.tech)

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