Growth Strategy Analyst

Talent500 is hiring for one of its clients :

About Careem :

Careem is the internet platform for the greater Middle East region. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp. Careem's mission is to simplify and improve the lives of people and build a lasting organisation that inspires. Careem was established in July 2012, and was acquired by Uber in 2020. Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region.

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more.

Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.

About the Role :

We are looking for an experienced analyst who has worked on data-driven business growth tactics to become a core member of the Careem Plus, Growth Analytics team. Careem Plus is the subscription program that Careem offers subscribers access to exclusive perks across services such as Ride booking, Ordering food or groceries, Dining out and many more.

What you will do :

As a Sr Growth Analyst, you would be responsible for driving data-backed initiatives to increase the subscriber base in the UAE market – This needs you to work closely with a very passionate team of commercial leaders, product manager & operations and marketing team.

Careem Plus sits horizontally across all services within the app that would require you to work on data across domains and collaborate with cross-vertical teams to drive growth.

The role requires you to deliver across 4 streams :

• Growth & Performance Analytics : Monitor and drive performance of the program through building acquisition and retention tactics, and improve customer funnel conversion – The team works together towards the central growth targets for the year
• Product experimentation : Deepen the understanding of technical capabilities of the product, Design and access A / B test experiments for launch of new product features to boost the growth of the program
• Automation & Dashboarding : Brainstorm, design and develop insightful dashboards for performance tracking – proactively identify use cases for building automation and alerting system
• Segmentation & Marketing Analytics : Create user segments to improve the incrementality from the spends across marketing channel, work in collaboration with the marketing team to experiment on content direction and reducing cost on inefficient channels

What you will need :

Benefit Summary :