Senior Analyst - GBS Commercial

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?

We Need You.

Job Title : Senior Analyst

Job Band : VIII

Location : Bangalore

Purpose Of Role

As a global leader in the beer industry, we are seeking an experienced and results-oriented individual to join our team as a Digital Marketing Associate.

In this key role, you will be responsible for delivering in the Digital Marketing streams like Digital ads and contest management, Digital Ads, Social Listening, Media Reporting, Analytics & Reporting, and SEO Team within the Marketing and Consumer Insights COE function of our organization.

Key Tasks and Responsibilities :

Reporting and Performance Metrics : Work closely with the NAZ Counterparts / draftLine / zone brand teams and oversee and creation of regular and ad-hoc reports that highlight key social media KPIs, campaign performance, sentiment analysis, and competitor benchmarking. These reports will contribute to understanding the effectiveness of our social media efforts. Basic design skills to create or modify visuals for social media posts, ads, and other digital content.

• . g . : Monthly Reports, Weekly / bi-weekly / Campaign reporting / Ad-hoc and exploratory reporting / Real-time PBI Dashboard enhancement and refresh.

Data Analysis and Insights : Understanding of Digital media to conduct in-depth analysis of social media data, extract meaningful insights, and present them to the Zone team and the senior management team. Your expertise will provide valuable guidance in making data-driven decisions by the Brand teams.

Cross-functional Collaboration : Work closely with various departments across Marketing & Consumer Insights

Strategic Vision : Strategic and analytical thinker with the ability to align Digital Marketing streams with overall business objectives.

Adaptability : Strong adaptability to changing social media trends and evolving business needs

Technology and Tool Evaluation : Stay updated on the latest social media, social listening tools, technologies, and industry best practices. Continuously evaluate and optimize the tools and processes to enhance efficiency and accuracy.

Skills required :

Technical / Functional :

Digital Ads : Expertise in setting up and executing Digital Ads along with reporting

Social Media Management : Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important. Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.

Data Analysis & Reporting : Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns. Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.

Understanding of Social media tools and platforms – Brandwatch, Cision, Trendkite, Emplify, Google Studio , Facebook Manager , Twitter Analytics, YT Analytics , Google search console , Semrush , Screaming frog , Salesforce Datorama

Digital Marketing and SEO Expertise : Knowledge of digital marketing channels, tools, and best practices. Demonstrated ability to drive results through Digital Marketing and SEO strategies.

Identify innovative solutions for the draftLine and zones to provide business-level and action-oriented consumer insights and recommendations

Ability to identify and help determine key performance indicators for the stakeholders.

Familiarity working with large data sets and creating cohesive stories. Working experience on Power BI is good to have.

Strong Stakeholder management

Qualifications & Experience

Educational Background : Bachelor's / Master’s degree in Marketing, Digital Marketing, Business, or a related field. Additional certifications in digital marketing would be advantageous.

Proven experience in digital marketing role – Digital ads and contest management, social media listening, SEO, Paid Ads, Social Media reporting, and analysis

2 to 4 years of professional experience in social listening, social media analytics, digital marketing, and consumer insights.

Stakeholder Management - Prior experience of working and communicating with onshore stakeholders / clients

And above all of this, an undying love for beer!

We dream big to create future with more cheers.