Influencer Marketing Professional

Key Responsibilities

• Develop and execute end-to-end influencer marketing campaigns
• Identify and build relationships with relevant nano, micro, and macro influencers across platforms
• Manage all aspects of influencer outreach, negotiation, onboarding, and content briefing
• Coordinate and track content delivery , approvals, and performance timelines
• Collaborate with social media, PR, and brand teams to integrate influencer content into broader campaigns
• Analyze campaign performance metrics (reach, engagement, conversions, ROI)
• Maintain and update the influencer CRM or database
• Stay up to date on platform trends, influencer behavior, FTC guidelines, and competitor strategies
• Support or manage affiliate and ambassador programs
• Leverage tools such as GRIN, Aspire, Upfluence , or manual sourcing to scale programs

Requirements

Skills Required

Negotiation, Onboarding, crm integration , Social Media Marketing