The SMB Indirect team builds scaled, low-touch growth engines for SMB advertisers through Programmatic, Self-Serve, Partnerships, and Performance initiatives. Its mandate is to unlock incremental revenue by expanding reach, simplifying access, and driving measurable outcomes for advertisers at scale.
We are seeking an SMB Solutions & Platform Lead to define and scale Jiostar's SMB advertising stack through partner integrated solutions and self-serve platform. The role combines hands-on solutioning with ecosystem partners (Commerce, AdTech, Retail and Data) and seamless onboarding via integrations and self-serve advertiser platform. You will bridge working with Jiostar product, partnership teams to ideate and operationalize scalable monetization models that deliver outcomes for SMBs.
Key Responsibilities :
- Design and operationalize monetization solutions with ecosystem partners (commerce, AdTech, retail, data)
- Build repeatable SMB use cases integrating Jiostar inventory, partner data, and measurement frameworks.
- Shape and scale the self-serve ads platform to simplify onboarding, campaign setup, and optimization.
- Collaborate with product, data, and GTM teams to drive automation, adoption, and platform efficiency.
- Represent the SMB charter across product, partnerships, and sales to ensure alignment on roadmap and outcomes.
Skills & Attributes for Success :
Strong understanding of digital ad ecosystems — self-serve, ad serving, measurement, and attribution.Ability to translate advertiser and partner needs into scalable product and data solutions.Analytical and execution-driven; adept at bridging product, GTM, and partnerships.Familiarity with SMB advertiser lifecycle and performance optimization levers.Strong communication and cross-functional collaboration skills.Preferred :
8–12 years in digital advertising, AdTech, or platform monetization roles.Proven experience in building or scaling SMB, self-serve, or ecosystem-integrated ad solutions.Exposure to commerce, quick commerce, or data-driven partnership environments.Bachelor's degree required; MBA or equivalent preferred.Skills Required
Performance Optimization