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Lead - AdTech Platform solutions (SMB)

Lead - AdTech Platform solutions (SMB)

ConfidentialMumbai, India
6 days ago
Job description

The SMB Indirect team builds scaled, low-touch growth engines for SMB advertisers through Programmatic, Self-Serve, Partnerships, and Performance initiatives. Its mandate is to unlock incremental revenue by expanding reach, simplifying access, and driving measurable outcomes for advertisers at scale.

We are seeking an SMB Solutions & Platform Lead to define and scale Jiostar's SMB advertising stack through partner integrated solutions and self-serve platform. The role combines hands-on solutioning with ecosystem partners (Commerce, AdTech, Retail and Data) and seamless onboarding via integrations and self-serve advertiser platform. You will bridge working with Jiostar product, partnership teams to ideate and operationalize scalable monetization models that deliver outcomes for SMBs.

Key Responsibilities :

  • Design and operationalize monetization solutions with ecosystem partners (commerce, AdTech, retail, data)
  • Build repeatable SMB use cases integrating Jiostar inventory, partner data, and measurement frameworks.
  • Shape and scale the self-serve ads platform to simplify onboarding, campaign setup, and optimization.
  • Collaborate with product, data, and GTM teams to drive automation, adoption, and platform efficiency.
  • Represent the SMB charter across product, partnerships, and sales to ensure alignment on roadmap and outcomes.

Skills & Attributes for Success :

  • Strong understanding of digital ad ecosystems — self-serve, ad serving, measurement, and attribution.
  • Ability to translate advertiser and partner needs into scalable product and data solutions.
  • Analytical and execution-driven; adept at bridging product, GTM, and partnerships.
  • Familiarity with SMB advertiser lifecycle and performance optimization levers.
  • Strong communication and cross-functional collaboration skills.
  • Preferred :

  • 8–12 years in digital advertising, AdTech, or platform monetization roles.
  • Proven experience in building or scaling SMB, self-serve, or ecosystem-integrated ad solutions.
  • Exposure to commerce, quick commerce, or data-driven partnership environments.
  • Bachelor's degree required; MBA or equivalent preferred.
  • Skills Required

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