Senior Media Buyer

We are looking for a results-driven Performance-Based Media Buyer to manage and optimize ad campaigns across multiple digital platforms. The ideal candidate will focus on ROI, ensuring cost-efficient conversions, and driving measurable results. This role requires expertise in campaign performance analysis, A / B testing, and scaling successful strategies to maximize revenue.

Key Responsibilities :

• Plan, execute, and manage performance-based advertising campaigns (CPC, CPM, CPA, CPL).
• Optimize campaigns to achieve specific KPIs, such as ROAS, lead volume, or cost-per-acquisition.
• Utilize data-driven strategies to maximize ad efficiency.
• Manage campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and other programmatic tools.
• Monitor trends and platform updates to stay ahead of the competition.
• Continuously analyze campaign performance and adjust bids, targeting, and creative to improve results.
• Implement A / B tests on creatives, audiences, and landing pages for maximum ROI.
• Manage and allocate budgets to achieve cost-efficient results.
• Adjust bidding strategies to balance scale and cost efficiency.
• Track campaign metrics using tools like Google Analytics, UTMs, and platform dashboards.
• Provide weekly and monthly reports with actionable insights.
• Present data-driven recommendations to improve campaign performance.
• Work with creative teams to develop engaging ad content tailored to specific audiences.
• Partner with analytics and development teams to enhance tracking and conversion attribution.

Required Skills and Qualifications :

Why Join Us

Skills Required

CPM, cpl, UTMS, Google Ads, Cpa, Cpc, campaign performance analysis , Google Analytics