Marketing Operations Specialist (Adobe Campaign Manager Certified))

Job Summary

The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and / or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.

Key Responsibilities

Campaign Development & Execution

Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows

Develop custom scripts and logic for dynamic content, audience segmentation, and personalization

Create and maintain reusable templates, delivery mechanisms, and campaign components

Platform Configuration & Data Management

Design and manage schemas, targeting workflows, and data imports / exports

Implement ETL processes and ensure data integrity across campaign executions

Optimize database queries and workflows for performance and scalabilit

Troubleshooting & Support

Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies

Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors

Collaborate with Adobe support and internal IT teams to resolve platform-level issues.

Integration & Automation

Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud)

Develop and maintain SOAP / REST API connections for real-time data exchange and campaign triggers

Automate recurring campaign processes and reporting workflows

Requirements : Certification

Candidates must hold at least one of the following Adobe Certified Expert credentials :

Professional : Developer

Expert : Developer

Master : Architect

Technical & Soft Skills :

Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard)

At least one year of Adobe Campaign Classic software experience

Strong proficiency in the following areas :

SQL for data manipulation and targeting preferred

JavaScript and HTML / CSS for email scripting and personalization

XML for template and workflow configuration

Experience with SOAP / REST APIs, webhooks, and data connectors.

Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus

Understanding of data privacy regulations and secure data handling practices

A basic understanding of marketing automation

An understanding of relational database concepts

Experience with campaign performance tuning and delivery optimization.

Ability to translate business requirements into scalable technical solutions.