Description
We are seeking a skilled PPC Analyst to join our dynamic marketing team in India. The ideal candidate will have a strong background in managing pay-per-click advertising campaigns, with a proven track record of optimizing performance and driving ROI.
Responsibilities
- Conduct keyword research and analysis to identify target keywords for campaigns.
- Create, manage, and optimize PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels.
- Monitor and report on campaign performance, analyzing data to provide actionable insights.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Manage budgets and bid strategies to maximize ROI on advertising spend.
Skills and Qualifications
3-5 years of experience in managing PPC campaigns across multiple platforms.Proficiency in Google Ads and Bing Ads, including advanced features such as remarketing and audience targeting.Strong analytical skills with experience using Google Analytics and other tracking tools to measure performance and ROI.Knowledge of SEO principles and how they relate to PPC.Excellent communication skills, both written and verbal, to articulate strategies and results to stakeholders.Skills Required
Google Ads, bing ads , Data Analysis, Keyword Research, a / b testing, conversion tracking , Budget Management, Reporting Tools, Paid Marketing