Program Manager -Investments Analytics & Campaigns

Job title : Program Manager (Investments Analytics & Campaigns)

Location : Mumbai Office

BU / Function : Consumer & Affluent Banking (Investments)

Reports to : Senior Management

Role Details

Campaign management & Investment analytics have become key growth drivers to build AUM via SIPs & engaging existing bank customers on various Investment products. If you have inquisitive mindset with great analytics & moderate digital marketing skills. Looking forward to tackle interesting business problems and make an impact, join us!

Overall Job Description

• Deliver on dash boards & analytical solutions pertaining to Investments at bank level (Affluent & Consumer banking) using advanced statistical methods, leveraging deep business understanding and analytical expertise.
• Preparing analytical reports & sales+ Budget planning to the management team on Investments to devise campaigns & cross sell strategies (Investment products)
• Designing end-to-end cross sell models on ETB customers through B2C & via channels
• Work on critical business analysis to drive positive impact on channel performance, product offering, customer experience and sales.
• Stay abreast of current business developments and coordination with key stakeholders like digital, product, campaign, MIS & marketing teams.
• Successfully engage in multiple project initiatives simultaneously
• Analytical solutions around (but not limited to) : Cross sell, Forecasting, Propensity modelling, Segmentations, Campaign optimization.

EDUCATION

Essential requirement :

Preferred : Experience in to same field (Investments) & Tier I business school

WORK EXPERIENCE

Essential requirement : Excel, Power Point, Investment products

Any specific requirements

Desired Behavioral / Functional Traits