Marketing Performance Optimization Analyst

Role Overview : We are seeking a data-driven and analytical Digital Marketing Analyst to strengthen our online

presence and patient acquisition funnel. The ideal candidate will be responsible for tracking,

analyzing, and optimizing all digital marketing initiatives — ensuring measurable ROI for hospital

campaigns and driving consistent growth in patient leads.

Roles & Responsibilities :

Performance Tracking & Analysis :

Monitor and analyze performance across digital platforms (Google Ads, Meta Ads,

YouTube, LinkedIn, etc.).

Track key KPIs : impressions, CTR, conversions, cost per lead (CPL), and ROI.

Generate weekly and monthly dashboards with actionable insights for management.

SEO & Website Optimization :

Conduct keyword research relevant to healthcare and hospital services.

Track website performance (traffic, bounce rate, page rankings).

Recommend improvements for organic reach, blog content, and landing pages.

Campaign Optimization :

Collaborate with design team to fine-tune ad creatives and targeting.

Run A / B tests on ads, landing pages, and campaigns to improve conversions.

Analyze call-to-action performance and suggest strategies to enhance patient

engagement.

Lead Management & Conversion Insights :

Work with the customer care and hospital CRM to track lead quality and conversion

rates.

Identify drop-off points in the patient journey (enquiry → consultation → admission).

Share insights with sales and marketing teams to improve campaign efficiency.

Competitor & Market Analysis :

Track competitor hospitals’ digital presence, campaigns, and content strategies.

Provide recommendations to differentiate Onus Robotic Hospitals digitally.

Stay updated on healthcare digital marketing trends and tools.

Qualifications & Skills :

Bachelor’s degree in Marketing, Business Analytics, or related field.

2–5 years of experience in digital marketing analytics (healthcare experience preferred).

Strong knowledge of Google Analytics (GA4), Google Tag Manager, and SEM tools.

Experience in Google Ads, Meta Ads Manager, LinkedIn Ads, SEO tools (SEMRush / Ahrefs),

and CRM reporting.

Strong analytical skills with proficiency in Excel, Powerpoint

Ability to translate data into clear insights and actionable strategies.