AVP - Media & Maketing

AVP – Media & Marketing

Location : Corporate Office, New Delhi

Reports to : Director – School & V.P. – Admission & Placement

Department : Marketing and Media

Role Purpose :

To lead and execute marketing and media initiatives that enhance the brand visibility,

positioning, and engagement of Seth M.R.Jaipuria Schools and Jaipuria Institute of

Management at Pan Jaipuria level. The role involves planning, strategizing, and

implementing marketing campaigns—both online and offline—aimed at increasing

admissions, corporate connect, and brand equity in alignment with the organisational goals.

Key Responsibilities :

1. Strategic Marketing & Branding

Develop and implement an integrated marketing strategy for admissions, placements,

academic programmes, events, and corporate outreach.

Ensure consistent brand messaging across all platforms—print, digital, broadcast, and

on-ground.

Design and roll out brand campaigns (e.g., Open House, Convocation, Faculty

Development Programmes) for internal and external audiences.

Develop an unified Brand Communication Strategy that ensures consistent tone,

messaging, and visual identity across multiple platforms

2. Digital Marketing & Web Presence

Lead digital campaigns across platforms (Google, Meta, LinkedIn, etc.) to generate

quality leads and improve digital visibility.

Manage agency partners for SEO / SEM, social media marketing, content development,

and digital creatives.

Regularly update and audit the website for user experience, accuracy, SEO

performance, and analytics.

3. Social Media & Content Strategy

Oversee the content calendar and storytelling for Facebook, Instagram, LinkedIn,

Twitter, and YouTube.

Curate engaging narratives showcasing student life, placements, faculty

achievements, research, alumni, and campus events.

Promote user-generated content, influencer engagement, and campus branding

through strategic content initiatives.

4. Print & Outdoor Media

Manage print media buying, creative conceptualization, ad releases, and press

communications for campaigns.

Coordinate with agencies and internal stakeholders to ensure timely release of high-

impact visuals and messaging.

Oversee outdoor branding (hoardings, bus shelters, metro branding) aligned with

campus-specific needs.

5. Event & PR Management

Design media strategy and collaterals for flagship events : Convocations, Conferences,

HR Summits, and Admission Drives.

Build and manage media relationships for press releases, coverage, and institutional

announcements.

Ensure visibility of brand Jaipuria in top-tier media publications.

6. Budgeting & Reporting

Prepare and manage the annual marketing budget in alignment with goals.

Track ROI on campaigns using tools like Google Analytics, Meta Manager, and other

CRM / Lead Management systems.

Submit periodic reports on campaign performance, brand metrics, and student

engagement analytics.

7. Collaboration & Team Management

Collaborate with senior leadership team of the Institute and School to align them on

Brand and Marketing agenda.

Guide and coach a team of 5 to 7 Managers / Dy Managers and delegate the task as per

their potential.

Key Competencies Required :

Strategic Marketing Planning

Digital Marketing and Lead Generation

Brand Storytelling and Content Strategy

Campaign Execution and Performance Analysis

Stakeholder Management and Vendor Coordination

Creativity and Attention to Detail

Strong Communication and Media Handling Skills

Qualifications & Experience :

Postgraduate in Marketing, Mass Communication, or related field (MBA preferred).

10–15 years of relevant experience in Education / Edu Tech with at least 5 - 7 years

in a leadership marketing role.

Strong understanding of digital platforms, marketing analytics, media buying, and

institutional branding.