Senior Media Planner

Responsible / Accountable for team's success, Overall QA & performance

Min 2-3 Years of work experience required

Technical Skills

Tools

• Understands research / planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.

Strategy

Budget management

– owner of campaign budgets, ensure no overspends, Evaluate ROI

Campaign planning

– Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A / B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s

Reporting and measurement

Continuous campaign inspection

– Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients

Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets

Ad serving / tracking

– knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc..

Media Funnel

– Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management / Reporting

Overall ownership of regular reporting & larger asks like QBRs / Monthly reviews / etc.

Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners

Proactively identifies new opportunities & suggestions to push the account forward

Advanced analysis via various segmentations outside of typical categories (device / geo / audience / etc.)

Ability to put together an entire client report (Excel / PPT) without much supervision

Understands flowcharts / overall media mix schedules & implications on Search

Presentation / Client Communication

Gain partner / client's trust in the team's capability & execution

Taking the lead on e-mails addressed to the team and starting internal discussions if necessary

Effectively communicate information in a digestible manner, keeping the client objective in mind

Knows when to provide backing / support for team during client / partner conversations, especially during challenging times

Billing –

Raising client’s estimates

Getting PO and maintaining spends accrual sheet

Raising Vendor RO’s

Raising Vendor and client invoices