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Market Development Executive

Market Development Executive

ConfidentialAmritsar, India
5 days ago
Job description

Job Description

Position Title :

Market Development Executive

Function / Department

White Cement

Position Grade

Officer

Reports To

Business Development Manager

Job Purpose

Direct reports

Key figures

The individual has to focus on creating demand generation for the new range of waterproofing products through aggressive influencer engagement

  • Business Development Manager

Team size

NA

Budget

Up to 5 LPA

Main Accountabilities

Requirements and skills

  • Main focus on demand generation from contractors / applicators and achievement of tertiary targets
  • Influencer activation and management
  • Conduct site visits based on leads and make proposals including sampling for site conversion
  • Drive loyalty programs for contractors / applicators
  • Plan and organize product training and demonstration meets for Contractors / Applicators
  • Conduct activities in the market for influencer engagement
  • Networking with Structural Engineers, Architects, Builders and Large Contractors
  • Minimum Degree : Any Diploma / Graduate
  • Minimum Years / Type of experience : 2-5 years of experience in channel sales / Project Sales in Building material / Paints / Hardware / Waterproofing industry.
  • Preferred experience in companies- Pidilite, Asian Paints , SIKA ,Sunanda Group, Choksey Chemicals , FOSROC
  • Area-specific knowledge :
  • Knowledge of waterproofing products
  • Awareness of Specifications and BOQ.
  • Clarity of role in Construction of Architects / Contractors / Applicators.
  • Basic knowledge of Civil Structures
  • Decisions to be taken to Manager

    Job Description : Marketing Executive | White Cement

    Skills Required

    Demand Generation

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    Market Development Executive • Amritsar, India

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