Only 24h Left : Information Technology Manager

Job Description :

Expert Digital Marketer – IT Education Sector

Position Overview : -

We are seeking a results-driven Digital Marketing Manager to lead our online presence and drive growth across all channels. You will own the entire digital marketing strategy — from planning to execution — while managing budgets, campaigns, and funnel performance.

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What We Offer : -

Salary : ₹25–30 LPA (based on experience & skills)

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Key Responsibilities : -

Digital Strategy & Execution

Lead and manage all digital marketing initiatives including SEO / SEM, email, social media, automation, and paid campaigns.

Performance & Optimisation

Track, analyse, and report campaign performance, optimise ROI, run A / B tests, and improve conversion rates.

Content & Engagement

Grow brand presence on social media, create high-performing landing pages, and enhance user experience.

Collaboration & Partnerships

Work with internal teams, agencies, and vendors to deliver impact marketing campaigns.

Innovation & Trends

Stay updated on new tools, technologies, and trends to drive continuous improvement.

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Required Skills

• Digital Strategy & Campaign Management – planning, executing, and scaling campaigns across multiple channels
• SEO & SEM – search engine optimization, keyword strategy, paid search campaigns
• Social Media Marketing – organic and paid strategy across LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.
• Email & Marketing Automation – campaign design, drip sequences, nurturing funnels
• Analytics & Reporting – ROI tracking, KPI measurement, funnel performance analysis
• Content Marketing – creating and promoting engaging content that drives leads
• Conversion Rate Optimization (CRO) – A / B testing, landing page optimization, user journey mapping
• Project & Team Management – coordinating with internal teams, agencies, and vendors
• Creative Thinking & Storytelling – ability to design compelling campaigns and messaging
• Budget Management – planning and optimizing ad spend effectively

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Software & Tools

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Qualifications & Experience : -

Bachelor’s / Master’s degree in Marketing, Business, IT, or related field (MBA a plus).

8+ years of experience in digital marketing with proven success across SEO, SEM, email, social, and performance marketing.

Google Ads or Meta Blueprint certification preferred.

Strong expertise in analytics, conversion optimisation, and funnel building.