Performance Marketing Manager
CollegeduniaHaryāna, Republic Of India, IN4 hours ago
Job descriptionPlan, launch, and manage affiliate marketing campaigns across multiple channels. Monitor campaign performance and ensure alignment with overall marketing goals. Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages. Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness. Manage and optimize mobile attribution through platforms such as Appsflyer , Adjust , and Branch . Set up tracking links, deep links, and attribution models to ensure accurate performance measurement. Analyze user acquisition data and identify optimization opportunities for mobile campaigns. Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention. Continuously analyze affiliate performance data to identify trends and growth opportunities. Implement A / B tests and optimize creatives, targeting, and offers to maximize ROI. Identify underperforming affiliates or channels and take corrective actions. Manage affiliate marketing budgets, forecast spend, and ensure profitability. Prepare regular reports and insights on affiliate performance and campaign ROI for senior management. Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals. Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth. 2–5+ years of experience in affiliate or performance marketing. Proven experience managing affiliates, publishers, and campaigns. Hands-on knowledge of Appsflyer , Adjust , and Branch for mobile attribution. Strong analytical skills with experience using data and reporting tools. Ability to optimize campaigns for ROI, CPA, and conversion goals. Excellent communication, negotiation, and relationship management skills. Strong organizational and multitasking abilities. Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile).
Roles and Responsibilities
Affiliate and Publisher Management
- Recruit, onboard, and maintain relationships with affiliates and publishers.
- Negotiate commission structures, promotional terms, and partnership agreements.
- Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.
- Ensure compliance with brand policies, legal requirements, and performance standards.
Campaign Management
Mobile Attribution and Tracking
Performance Analysis and Optimization
Budgeting and Reporting
Collaboration and Strategy Development
Key Requirements
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Performance Marketing • Haryāna, Republic Of India, IN
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