Job Title : Area Sales Manager – HORECA
Location : Ahmedabad
Department : Sales (Direct & Channel Sales)
Reporting To : Head of Sales / Director
Job Summary :
We are looking for a dynamic and result-oriented Area Sales Manager (HORECA) to lead and grow our presence in the Hotel, Restaurant, and Café (HORECA) segment.
The role focuses exclusively on promoting and expanding our Ghee , A2 Gir Cow Ghee , and Mayonnaise made with Ghee product range in the Ahmedabad region.
Key Responsibilities :
- Develop and execute a strong sales plan to achieve targets in the HORECA channel.
- Build and maintain long-term relationships with hotels, restaurants, cafés, and catering businesses.
- Identify, approach, and onboard new HORECA clients and distributors.
- Conduct regular field visits for product presentations, sampling, and menu placements.
- Negotiate pricing, finalize deals, and ensure order fulfilment.
- Monitor competitor activities, pricing, and emerging market trends.
- Coordinate closely with marketing, logistics, and accounts teams for smooth operations.
- Prepare and share regular sales reports, forecasts, and performance updates.
Qualifications & Experience :
Graduate in Business, Marketing, or related field (MBA preferred).5+ years of experience in HORECA or Food Service Sales , preferably in FMCG, Dairy, or Food Ingredients .Proven record in handling premium food products or Ghee / Dairy-based categories.Strong communication, negotiation, and leadership skills.Excellent network within the Gujarat (West & Central India) HORECA market.Willingness to travel extensively across the region.What We Offer :
Competitive salary with performance-based incentives.Opportunity to lead a fast-growing range of premium Ghee and Ghee-based Mayonnaise products.Supportive and growth-driven work environment.