Digital Marketing Lead

Role Overview

We are seeking a hands-on and performance-driven Digital Marketing Lead to manage and scale our digital marketing initiatives, with a strong focus on LinkedIn campaigns, other paid media channels, organic platforms, and SEO-driven campaigns. You will be responsible for planning, executing, and optimizing both paid and organic digital campaigns to generate qualified leads.

The ideal candidate should have deep expertise in LinkedIn marketing — including paid ads and organic content — along with experience managing campaigns across Facebook, Instagram, Google Ads, and Twitter / X. A solid understanding of SEO, SEM, and performance analytics is essential to succeed in this role.

Key Responsibilities

1. LinkedIn Campaigns, Organic Strategy & Paid Ads (Primary Focus)

• Plan, execute, and manage end-to-end LinkedIn marketing — including paid ads (sponsored content, InMail, lead-gen campaigns) and organic content strategy.
• Collaborate with the content team to ideate, schedule, and publish organic posts to build brand presence and thought leadership.
• Optimize targeting, creatives, and messaging to maximize CTR, CPL, and engagement.
• Monitor LinkedIn performance, track audience insights, and deliver data-driven recommendations.

2. Digital Campaign Execution & Organic Content (Other Channels)

3. Performance Tracking & Reporting

4. Conversion Optimization

5. SEO & SEM

6. Cross-Team Collaboration

Qualifications & Skills

Must-Have Expertise