Performance Marketing Lead

Location : Bengaluru (with travel within India, GCC, and South East Asia as needed)

About Opptra

Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to match local consumer behavior across India, GCC, and Southeast Asia.

Role Mission / Summary

You will own profitable online growth for Opptra’s portfolio across categories including Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty. This includes planning, executing, and scaling marketplace and D2C demand engines across India, GCC, and SEA, in close partnership with Global Category Management and Regional teams.

You will be accountable for delivering measurable growth, operational excellence, and strategic insights while balancing short-term performance with long-term brand equity.

Key Responsibilities

1. Marketplace & Channel Mastery

• Lead marketplace operations on Amazon, Flipkart, Noon (must-have), with exposure to Shopee / Lazada and Meta / Google demand generation (nice-to-have).
• Optimize PDP content (A+, ratings / reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.
• Manage search, display, video, and shopping ads—from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.
• Develop category strategies including search vs browse dynamics, brand store design, and hero / defend / conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

3. Customer Insight & Brand Building

4. Commercial Acumen & P&L Understanding

5. Data Rigor & Decision Quality

6. Stakeholder Management & Collaboration