Marketing Analytics Lead

Performance Marketer – Dorje Teas

Location : Hybrid / Remote (India)

Experience : 2–5 years

Type : Full-time

About Dorje Teas

Dorje is India’s first single-origin Darjeeling tea brand — directly from Selim Hill and other heritage tea estates. We’re reimagining how premium Indian tea is experienced by the next generation : fresh, traceable, and rooted in sustainability.

If you believe data and storytelling can together make a brand iconic, this is your calling.

The Role

We’re looking for a performance marketer who can own Dorje’s growth engine across paid and organic channels — from driving conversions on Shopify to optimizing CAC, LTV, and repeat rates. You’ll blend creative instinct with analytical precision , scaling our digital footprint while preserving Dorje’s authentic voice.

What You’ll Do

• Run and optimize paid campaigns across Meta, Google, and other digital platforms to drive conversions and subscriptions.
• Track and analyze funnel performance — from ad clicks to repeat purchases — and build data-backed growth hypotheses.
• Collaborate with the creative and brand teams to test and iterate ad creatives, landing pages, and messaging.
• Set up, monitor, and report KPIs like ROAS, CAC, LTV, CTR, and conversion rates.
• Build and manage remarketing campaigns to increase customer retention and reduce churn.
• Run A / B experiments to improve acquisition efficiency and discover scalable growth loops.
• Coordinate with marketplaces and affiliates for growth opportunities beyond D2C.

You’ll Thrive If You Have

Why Dorje