Performance Marketing Analyst

Location : Hyderabad

About the Company :

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing :

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at

Job Summary :

We are seeking a talented and experienced Performance Marketing Associate to join our dynamic team.

The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.

Performance Marketing / Paid Media Associate is responsible for creating and delivering great digital campaigns.

Performance Marketing / Paid Media Associate is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.

Performance Marketing / Paid Media Associate prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities :

Create and execute strong digital media recommendations with supporting validation

Develop, execute, manage & maintain media plans

Oversee buys, analyze campaigns, and change recommendations to maximize performance

Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.

• Track, prioritize, and manage analytics implementation initiatives across teams;

serve as contact for analytics / tracking requests

Manage the testing, QA, QC, and debugging of tracking pixels

Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

Take responsibility for ensuring projects are delivered on time and within budget

Communicate with clients about projects both remotely, and in-person

Skills Required :

Ability to manage a team

Strong quantitative and analytical skills

Solid understanding of mathematical concepts

SEM, SEO, Display, Analytics, etc.

Understanding of media concepts and terms, creative and budget requirements

Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.

Debugging and identification of problems is essential

Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

Understanding of configuration for custom metrics and dimensions / custom variables / advanced e-commerce

Solid understanding of event tracking and how this can be used effectively

Understanding of iOS / Android app tracking

Ability to create clear and insightful reports using data from Google Analytics and other data sources

Excellent Excel skills are an advantage

An excellent communicator and be able to present ideas, verbally and in writing

Experience Required :

Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience

Proven experience as a Performance Marketing Associate or similar role, with a minimum of 2 to 3 years in digital marketing.

Experience in an agency set up would add value to the role

Certification in Google Ads or other relevant digital marketing certifications is a plus.