Head of Content

Content Head (Storytelling & Performance Ads)

Job Title :

Content Lead (Storytelling & Performance)

Company : Hoora Technologies

Location : Nagpur (In-office)

Reports to : CEO / VP Marketing

Experience :

3–5 years in Content Strategy & Marketing

Employment Type : Full-time

Salary : 8-15 LPA

Job Mission

You will be the voice of the Hoora brand. Your mission is to

drive measurable business results

by creating compelling, high-converting content across all channels. You must blend powerful

storytelling

with a

performance marketing

mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.

Key Responsibilities

1. Storytelling & Brand Voice (The Core)

Brand Storytelling :

Design and execute narrative campaigns that translate our

Vehicle 360 services and D2C products

into relatable, emotionally resonant stories.

Storytelling is the most critical function.

Voice Governance :

Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints.

Creative Execution :

Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.

2. Performance & Content Marketing

Conversion Content :

Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support

performance marketing

goals (ROAS / CAC).

SEO & Authority :

Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority.

Content Measurement :

Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights.

3. Product & D2C Focus

Product-Led Content :

Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases.

Cross-Functional Collaboration :

Partner with the

Senior Graphic Designer

to ensure seamless synergy between copy and creative assets.

Ideal Candidate Profile

Experience (Mandatory) :

3–5 years

of hands-on experience in content creation and marketing, with a proven focus on driving business results.

D2C Focus (Mandatory) :

Must have strong experience creating content for

Product-based D2C brands

or similar consumer-focused tech companies.

Core Competencies : Possesses

sound knowledge

and a track record in

content creation, content marketing, performance marketing, and strategic storytelling.

Execution Skills :

Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices.

Portfolio (Mandatory) :

Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions.

Mindset :

Data-informed, highly creative, and able to thrive in a fast-paced environment.

Preferred Designation :

Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)