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Manager - Digital Media
ConfidentialGurgaon / Gurugram21 days ago
Job descriptionMeasure, report the performance of digital marketing campaigns while assessing against Goals (Return on Investment and Key Performance Indicators) Manage monthly spend trackers. Provide actionable insights and recommendations to improve digital marketing efforts. Stay up to date with industry trends, market updates, and best practices. Marketing team including Brand / category, Insights, IT, Finance, Controls Vendors / Publishers, Agencies : Creative as well as Media Bachelors / Masters in Marketing or in any field At least 5-7 years' work experience in Digital Marketing agencies or Experience in FMCG, Consumer Goods / Pharma Working Knowledge on tools like DV360, Ad words, TTD, Meta Insights, GA, Negotiation skill to strike publisher deals, MS Excel, PowerPoint. Working knowledge on CDP tool is a plus Adaptability and comfort of learning new skill set. Able to work with minimal supervision. Great Interpersonal and communication skills A team player Flexible approach to Work and Ways of working Attention to Detail and Data Driven Ownership
Responsibilities
What will you do :
- Support Digital Acceleration, Responsible for Digital Media plans India Foods and Beverages along with Nepal Bangladesh and Srilanka
- Interface media agencies on initiatives, providing them with inputs on campaign design, performance trends and evaluation.
- Collaborate with internal stakeholders to drive 100% CreativeX complaint media deliveries.
- Engage with agency teams on day-to-day basis for all digital campaign deliveries and own campaign reporting.
- Work together with teams to ensures media deliverables are met and aligned with overall marketing goals / objectives.
- Support in building digital annual operating plans in line with brand plans and KPIs
- Manage internal as well as external digital media audits on an annual basis.
- Collaborate with vendor partners / publishers to evaluate new properties / platforms, 1st time executions / betas and alphas
- Manage data delivery for media effectiveness evaluations (supported by Insights); including ROI Engine
- Work with multiple cross functional teams to help with India's 1st Party data Agenda.
Analytics And Reporting
Network Of Interactions
Qualifications
Key Skills And Qualifications Preferred
Other Soft Skills
Skills Required
Digital Marketing, Fmcg, Cdp, Digital Media, Dv360
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Digital Media Manager • Gurgaon / Gurugram
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