GenY Medium - Account Director - Performance Marketing

About the Company :

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at performance marketing :

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at Summary :

• We are seeking a talented and experienced Account Director-Performance Marketing to join our dynamic team.
• The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
• Account Director-Performance Marketing is responsible for creating and delivering great digital campaigns.
• Account Director-Performance Marketing is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.
• Account Director-Performance Marketing prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities :

Skills Required :

Experience Required :

(ref : iimjobs.com)