Sales Executive

Job Title : Sales Executive / Program Advisor-NICMAR Digital Education Function : Sales & Business Development

Location : Mumbai

Reports to position : Head B2C Sales

Team Management Role : No

Job Purpose :

The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.

Job Outline :

Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.

Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.

Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.

Record and update customer interactions systematically using CRM tools.

Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.

Provide feedback based on customer interactions to enhance sales strategies and program offerings.

Ensure a customer-centric approach to deliveran outstanding enrolment experience.

Continuously improve sales skillsand product knowledgethrough ongoing training and development sessions.

Job Specification :

Knowledge / Education :

Bachelor’s degree in Business, Marketing, or a related discipline.

Familiarity with sales techniques and CRM software is advantageous.

Specific Skills :

Strong interpersonal and communication skills, with the ability to persuade and influence.

Effective problem-solving capabilities and customer service orientation.

Ability to manage time efficiently and handle multiple tasks.

Comfortable with sales targets and working in a results-driven environment.

Basic proficiency in sales data reporting and analytics.

Desirable Experience :

1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.

Proven track record in achieving sales targets and managing customer relationships.

Job Interface / Relationships :

Internal :

Marketing & Branding teams

Product Development teams

Academic and Operations teams External :

Prospective and enrolled students

Digital marketing agencies(as required)

Key Responsibilities (% Time Spent) :

Customer Interaction and Sales Calls : 50%

Lead Follow-ups and Conversion : 20%

CRM and Sales Data Management : 15%

Participation in Marketing and Promotional Activities : 10%

Continuous Learning and Skill Development : 5%

Key Result Area - KPI Measures :

Enrollment Conversion Rate : 30%

Achievement of Individual Sales Targets : 30%

Customer Satisfaction and Feedback Scores : 20%

CRM Accuracy and Timeliness : 10%

Contribution to Team and Organizational Initiatives : 10%

Additional Input :

High adaptability and willingness to learn.

Commitment to maintaining professional integrity and NICMAR’s standards.