Digital Media Lead

We are looking for an experienced Media Buying Lead with hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.

Key Responsibilities :

• Plan, develop, and execute digital media campaigns that deliver measurable business outcomes.
• Manage end-to-end campaign execution across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting.
• Maintain high-quality client servicing by providing timely campaign updates, post-campaign analysis, and actionable insights.
• Identify and target the right audience through segmentation, behavioral targeting, and persona development.
• Analyze performance data to optimize campaigns for higher ROI and efficiency.
• Manage media budgets across platforms to maximize returns while staying within client constraints.
• Test and implement new strategies, creatives, and bidding approaches to improve performance.
• Prepare and deliver campaign reports to internal stakeholders and clients, highlighting key insights and learnings.
• Stay current on platform updates, industry trends, and digital marketing innovations.
• Mentor and guide junior team members , sharing platform knowledge and campaign best practices.

Key Requirements :