Creative Strategist

Company Description

At The Cocktail Story, we are a 360 Marketing Agency specializing in Alco-Bev brands, seamlessly connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create engaging campaigns that reflect brand values and spark conversations. With a pan-India presence, we conceptualize and execute experiential events for leading brands and collaborate with celebrity influencers to create impactful content. At our core, we elevate bartenders as industry influencers, providing a platform to showcase their skills. Join us in celebrating mixology, camaraderie, and the vibrant world of cocktails and hospitality. Cheers to innovation and memorable experiences!

Job Overview :

We are looking for a creative and strategic Event Marketing Manager to lead and execute experiential marketing campaigns, brand activations, and consumer events within the alcoholic beverages industry . The ideal candidate will have a strong understanding of the alco-bev landscape, client servicing, and the ability to transform brand strategy into memorable consumer experiences.

Key Responsibilities :

1. Event Strategy

• Plan and execute high-impact brand events, bar takeovers, product launches, and experiential campaigns.
• Align event strategies with brand positioning, target audience, and regional compliance (excise norms).
• Develop innovative event concepts to increase brand recall and engagement.

2. Creative & Strategic Thinking

Stay up to date with trends in nightlife, experiential marketing, and competitor activity.

3. Presentation & Communication

Key Skills & Competencies :

Job location - Green Park, New Delhi

Shift Timing- 10 : 30am- 7 : 00pm

Working Days- 5.5 days (2nd & 4th Saturday Off)