Lead Consultant- Marketing

Job Description

Roles & Responsibilities :

Key responsibilities

1. Strategy and planning

Develop and implement multi-channel digital marketing strategies that align with company goals, with a strong focus on B2B marketing for the IT sector.

Conduct market and competitor research to identify opportunities and stay ahead of industry trends, technologies, and best practices.

Define campaign objectives, target audiences, and key performance indicators (KPIs) to measure success.

2. Martech stack development and management

Architect the martech stack : Design, evaluate, and select marketing technologies that align with the company's marketing and business strategy. This includes assessing integrations between new and existing systems for seamless data flow and process efficiency.

Drive implementation and adoption : Lead the implementation of new martech tools and integrations, ensuring a smooth transition for the marketing team and other stakeholders.

Conduct regular audits : Regularly assess the performance of the existing martech stack to identify overlaps, gaps, or underutilized tools. Recommend improvements and lead optimization efforts to maximize ROI.

Manage platform governance : Define and enforce governance policies to ensure data hygiene, security, and compliance across all marketing platforms.

Liaise with IT : Serve as the primary point of contact for the IT department, translating business marketing needs into technical requirements for martech solutions.

3. Campaign management

Search engine marketing (SEO / SEM) : Manage and optimize organic and paid search campaigns to improve rankings, drive organic traffic, and maximize ROI.

Email marketing : Create and manage targeted email campaigns and automated sequences to nurture leads and drive conversions as necessary.

Paid advertising : Plan, execute, and monitor paid advertising campaigns across various digital channels.

4. Analytics and optimization

Use advanced analytics tools (e.g., Google Analytics 4, Semrush, Tableu etc) to track performance, understand user behavior, and provide actionable insights.

Optimize customer journeys across channels and improve conversion rates through A / B testing and other conversion rate optimization (CRO) techniques.

Report on the effectiveness of all digital marketing activities to management and key stakeholders.

5. Collaboration

Collaborate with sales, portfolio and content teams to develop cohesive digital strategies and ensure brand performance.

Provide guidance and mentorship to other team members, fostering a culture of continuous learning and improvement.

Qualifications

Educational qualification :

Required skills and qualifications

Master's degree in Marketing, Business, Communications, or a related field.

5-7 years of demonstrable experience in digital marketing, ideally within the IT services or technology sector.

Experience :

Proven experience in architecting, implementing, and managing a modern martech stack, with a focus on seamless integrations.

Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

Mandatory / requires Skills :

Proficiency with analytics tools, including Google Analytics and business intelligence tools like Tableau or Power BI.

Familiarity with marketing data architecture, APIs, and data governance best practices.

Preferred Skills :

Strong project management skills, with the ability to manage complex technology implementations and deadlines.

Certifications in relevant platforms (e.g., Google Ads, HubSpot, Salesforce) are a plus.

Additional Information

Excellent communication and interpersonal skills, with the ability to collaborate effectively with both technical and non-technical teams.

Skills Required

Marketo, Hubspot, Email Marketing, B2b Marketing, Salesforce, Google Analytics, Tableau, Pardot