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Mindshare - Director - Digital
MindshareMumbai, India27 days ago
Job descriptionWork with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client Introduce digital channelsacross media and get the optimum performance media mix across existing clients Lead the team of planners Learn about effectively pitching 360digital productsto clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond Be ready to lead and deliver reviews Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach / presentation to client Understand client objectives, category / competitive trends for various product categories Ability to steer client review meetings on regular basis Work towards delivering client delight and success by stitching all media offering including Digital media, Offline media, content marketing, brand associations Manage and supervise a team of campaign supervisors Must know platform nuances and details to lead a team of Supervisors efficiently Guide the team on regular basis for Optimization of campaigns Work with the Planning team delivering time to time reports, Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time Have the foresight to tie back media delivery and reports with business objectives Work on automation of reports with the automation experts in GroupM Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Develop and strike partnership deals with key publishers and large affiliates Minimum 6 years in digital media planning and buying Excellent written and oral communication skills combined with outstanding presentation skills Team management skills Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred Strong interpersonal and communication skills Problem-solving skills Abreast with the latest technology that will affect digital advertising Worked closely with publisher partners to elevate industry standards in-line with client needs. Exposure to affiliate and programmatic technologies People managing skills
Role Summary And Impact
Lead the Digital planning portfolio for one of our client, strategically guiding a team to achieve client media KPIs.
Reporting of the role
Reports to the client lead for the business.
3 Best Things About The Job
- Become a recognized category expert, leading strategic conversations across various platforms.
- Grow your leadership style within an agency committed to nurturing talent.
- Evangelize Tech innovation to build efficiencies
Measures of success
In three months :
In six months :
In 12 months :
Responsibilities Of The Role
Media Planning & Strategy
Client Success
Manage Campaign Supervision Team
Campaign and business reporting
Team Management
Skills And Experience
(ref : iimjobs.com)
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Director Digital • Mumbai, India
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