Greetings from IntouchCX ..
We are hiring for Workflow Analyst
About the Job
The Workforce Analyst is responsible for analyzing and optimizing the customer experience across all touchpoints. This role focuses on mapping the end-to-end customer journey, identifying pain points, and developing solutions to improve the overall customer experience. The analyst will work closely with various departments, including marketing, sales, product development, and customer service, to ensure a seamless and efficient customer workflow.
As Workflow Analyst, You Will
Customer Journey Mapping :
- Develop and maintain detailed customer journey maps that illustrate the customer experience across all channels (digital, in-store, phone, etc.).
- Identify key touchpoints, customer emotions, and actions at each stage of the customer lifecycle
- Conduct research to understand customer needs, motivations, and behaviors
Workflow Analysis :
Analyze existing workflows and processes related to customer interactionsIdentify inefficiencies and areas for improvement within the current workflowsCollaborate with cross-functional teams to design and implement optimized workflows that enhance the customer experienceData Collection and Analysis :
Gather quantitative and qualitative data from various sources, including customer feedback, surveys, usability tests, and performance metricsAnalyze customer data to identify trends, pain points, and opportunities for improvementRecommendations and Reporting :
Provide actionable insights and recommendations to enhance the customer experience based on journey mapping and workflow analysisPresent findings to stakeholders through visualizations, reports, and presentationsWork with teams to ensure the successful implementation of recommended changesCollaboration :
Partner with product managers, UX designers, marketing, and other stakeholders to align customer journey improvements with overall business objectivesSupport teams in creating customer-centric strategies that drive customer satisfaction, retention, and loyaltyContinuous Improvement :
Stay updated on industry trends and best practices in customer journey mapping and workflow optimizationImplement continuous improvements to the mapping and analysis processes to ensure they evolve with customer and business needsAs Workflow Analyst, You Need
Bachelors degree in Business, Marketing, UX Design, or a related fieldExperience in customer journey mapping, workflow analysis, or process improvementExperience with customer journey mapping tools like Lucidchart, Smaply, or MiroKnowledge of Lean, Six Sigma, or other process improvement methodologiesStrong analytical skills with the ability to interpret data and make data-driven recommendationsExcellent communication skills and the ability to present complex information to diverse stakeholdersFamiliarity with customer experience (CX) tools and software (e.g., journey mapping tools, CRM systems)Problem-solving mindset and attention to detailAbility to work cross-functionally and manage multiple projects simultaneouslySkills Required
Process Mapping, Lean Six Sigma