Job Title : Marketing Lead
Location : Pune
Department : Marketing and business growth
Experience : 5 to 7 years
Reporting To : Business Director
Application Deadline : Nov 05
Joining : Within a week or two
We are seeking a dynamic and strategic Marketing Lead to drive our brand growth, lead integrated marketing campaigns, and manage a high-performing team. This role requires a blend of creativity, analytical thinking, and leadership to shape and execute marketing strategies that align with business objectives.
Key Responsibilities :
- Develop and execute comprehensive marketing strategies across digital, content, brand, and performance marketing.
- Lead and mentor a team of marketing professionals to deliver impactful campaigns.
- Collaborate with cross-functional teams including Sales, Product, and Design to ensure cohesive messaging and positioning.
- Analyze market trends, customer insights, and campaign performance to optimize strategies.
- Manage marketing budgets and allocate resources effectively.
- Oversee brand development and ensure consistency across all channels.
- Drive lead generation and customer acquisition through targeted campaigns.
- Monitor KPIs and prepare regular reports for senior leadership.
Qualifications :
Bachelor’s or Master’s degree in Marketing, Business, or related field.7+ years of experience in marketing, with at least 2 years in a leadership role.Proven track record of successful marketing campaigns and team management.Strong understanding of digital marketing tools, analytics platforms, and CRM systems.Excellent communication, leadership, and project management skills.Experience in [insert industry if applicable] is a plus.