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Senior Growth Marketing (eComm)

Senior Growth Marketing (eComm)

ConfidentialBengaluru / Bangalore, India
9 days ago
Job description

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We're building the demand engine for  3M+ Kirana retailers .

You'll  own orders & GMV :   channel user intent across segments and surfaces , decide  what shows where & when  on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a  business seat  with real P&L impact, not a campaign-ops role.

What you'll lead

  • On-app Merchandising :  Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
  • Intent → Conversion :  Orchestrate traffic to  high-intent entry points ; fix friction with Product / Ops so demand actually lands.
  • Habit Loops & Cohorts :  Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
  • Surface Experiments ('poppers' etc.) :  Systematically test placements, copy, and triggers with holdouts; scale only what clears  payback / CM .
  • Offers with Economics :  Run cart thresholds, bundles, trials / sampling and recovery plays within guardrails;  influence  assortment / pricing via market intel.
  • Structured, end-to-end growth :  Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a  growth pod  (CRM specialist, growth analyst, Calling TL) with tight partnerships across  Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

  • E-commerce native (3–5 yrs) :  You've grown orders / GMV in a marketplace / B2B commerce setting (beyond channel ops).
  • Opportunity sizing & problem discovery :  Outside-in research + data to pick the right bets; comfort saying 'no' to low-leverage work.
  • Product sense + experimentation depth :  You've shipped flow / placement changes that moved conversion; A / Bs with  holdouts / MDE / power  and crisp readouts.
  • Analytical to the bone :  SQL or advanced Excel; cohort / retention math; ROI / payback modeling; trustworthy dashboards.
  • Program & stakeholder management :  Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.
  • Context :  Comfortable in  Hindi / Hinglish ; intuition for Tier-2 / 3 buyer behaviour.
  • KPIs you'll live on

    Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3),   incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders

    Skills Required

    Advanced Excel, Crm, Sql

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    Growth Marketing • Bengaluru / Bangalore, India

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