Partner Acquisition

As a

Manager – New Product Development, Partnerships & Alliances

at BigCity, you will be responsible for acquiring and managing high-value partnerships with experiential businesses across India—including salons, spas, restaurants, nightclubs, and other venues. Your role will be pivotal in driving both new partner acquisition and long-term partner engagement while contributing to the creation of innovative Experiential Rewards. This is a highly target-driven role ideal for a self- motivated professional with a strong track record in sales and business development. Your success will be measured by your ability to build impactful partnerships, retain long-term association with partners, and contribute to the innovation of BigCity’s Experiential Reward Portfolio.

Success in this role will be measured by your ability to

source high-value, target-focused partnerships, sustain long-term collaborations , and

contribute to the overall growth and innovation

of BigCity’s campaign offerings. This position demands a sharp commercial mindset, strong relationship-building abilities, and a proactive, results-oriented approach.

Key Responsibilities :

Identify, approach, and secure strategic partnerships relevant to BigCity’s product categories

and client campaign requirements. The ideal candidate will be responsible for identifying, pitching, and closing high-value deals across sectors like salons, spas, restaurants, nightclubs, and lifestyle venues to drive the Experiential Rewards Business at BigCity.

Act as a key liaison between BigCity and external partners, representing the brand and its client objectives effectively.

Collaborate cross-functionally with campaign managers, product, and marketing teams to align partnership strategy with campaign needs.

Lead negotiations, partnership proposals, and contract finalizations with potential partners.

Monitor partnership performance and ensure high engagement and retention across partner accounts.

Develop innovative product ideas and co-branded campaign offerings in collaboration with partners.

Track industry trends, competitor activities, and new business opportunities to inform partnership strategy.

Ensure timely delivery and execution of partner commitments within campaign timelines.

Key Performance Indicators (KPIs) :

Number of new partnerships established, with a focus on high-value negotiations.

Retention and renewal rate of existing partners.

Contribution to campaign innovation and differentiation.

Timely execution and fulfillment of partnership deliverables.

Professional Skills :

Highly target-driven and self-motivated, with a strong ownership mindset with an ability to work under pressure and meet tight deadlines.

Strong communication, negotiation, and stakeholder management skills.

Experience interacting with senior leadership, business owners, and Marketing Heads and National Heads.

Ability to manage multiple partners and campaigns in a fast-paced environment.

Creative thinker with a strategic mindset and commercial outlook.

Strong interpersonal and communication skills.

Qualifications & Skills :

3+ years of experience in strategic partnerships, B2B sales, and business development

Proven track record of delivering high-value targets and successful commercial outcomes

Experience in marketing, brand tie-ups, loyalty programs, or promotional campaigns preferred

Excellent communication, presentation, and negotiation skill

Proficiency in Microsoft Excel, Word and PowerPoint.