We are seeking a dynamic, creative, and detail-oriented Marketing Communication (Marcom) professional to support and strengthen our brand positioning through both online and offline channels. The role requires a strong command over creative development, content writing, campaign execution, and agency coordination.
Key Responsibilities
- Ideate and coordinate the creation of collaterals brochures, catalogues, ATL / BTL material, social media creatives, etc.
- Develop and write compelling content including blogs, press releases, editorials, video scripts, catalogues, Ad & post copies and more.
- Manage photoshoots, video shoots, and brand visual storytelling in collaboration with creative teams.
- Work closely with internal teams and external creative, digital, and media agencies for campaign execution.
- Ensure all communication adheres to the brand voice, guidelines, and strategic positioning.
- Handle marketing budgets, including cost estimation, negotiation, and vendor management.
- Support in conducting market surveys, feedback assessments, and industry research.
- Assist in BTL activations, exhibitions, and brand events when required.
Education
English medium or Convent Graduate background is essential.MBA in Marketing / PG Diploma in Mass Communication, Advertising, or related field.Experience
Asst. Manager : Minimum 5 years in Marcom or branding roles, preferably in creative agencies or reputed B2B / B2C organizations.Key Skills
Deep understanding of branding, storytelling, and integrated marketing communication.Excellent written and verbal communication skills.Creative mindset with the ability to translate business goals into compelling communication.Proficiency in content creation tools like Canva; familiarity with AI-based content / design tools is a plus.Hands-on experience with agency coordination, budgeting, and vendor management.Basic knowledge of design / editing tools (Photoshop, Illustrator, Premiere Pro) is an added advantage.Strong team collaboration, project ownership, and time management skills.Ability to work in a fast-paced, cross-functional environment with attention to detail.internal for TA Team- Key Search Areas (for hiring focus)
Professionals from advertising / digital / creative agencies.Candidates from building material, real estate, lifestyle, FMCG or design-driven B2B brands.Strong exposure to content writing, campaign execution, and brand marketing.Candidates with prior experience in product launches, events, trade shows, or BTL activities.Hands-on professionals with visual communication sense and campaign management experience.Skills Required
Branding, Storytelling, Content Writing, Campaign Execution, Social Media Marketing