Retranz Infolabs - Growth Manager

At Khetika, were not just crafting chutneys and fresh batters were building a new-age food brand that brings the bold flavors of India into modern homes. As we scale across Quick Commerce and E-Commerce platforms, were looking for a digital-first, performance-obsessed marketer to lead our growth engine.

If you live for ROAS, speak fluent CTR, and still get excited about an insight-driven creative idea this role is for you.

Your Role :

Lead and own Khetikas digital performance across Q-Commerce and E-Commerce platforms, blending strategic thinking with hands-on execution. Your campaigns will not just drive numbers theyll build the brand.

Key Responsibilities :

• Plan, manage, and optimize digital marketing budgets across Google, Meta, Amazon, Blinkit, Instamart, Zepto, and more
• Launch full-funnel performance campaigns with strong focus on acquisition, retention, and ROI
• Build and lead visibility partnerships with commerce platforms be it through banners, content hooks, or strategic collaborations
• Continuously track, analyze, and report key performance metrics; optimize campaigns based on real-time insights
• Collaborate closely with content, sales, and product teams to ensure cohesive brand and campaign messaging
• Test and experiment with formats, creatives, channels A / B tests, audience segmentation, and media mix modeling
• Maintain and evolve campaign dashboards, uncover insights, and turn data into decisions

What You Bring to the Table :

About Khetika :

Khetika is a premium fresh food brand bringing authentic Indian staples like batters, chutneys, and ready mixes straight from farms to urban kitchens. With a strong commitment to quality, transparency, and Indian culinary heritage we're on a mission to reinvent what fresh, flavorful convenience looks like.

(ref : iimjobs.com)