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Brand Marketing Manager - International Markets - CTC Upto 45 LPA
ConfidentialMumbai, India9 days ago
Job description4–7 years of experience in handling International market at a high-impact consumer, D2C, or digital-first company At least one 3-year+ stint —we value stability and long-term thinking Strong creative instincts—with the ability to brief, shape, and ship bold ideas Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content) Deep understanding of Indian consumers, culture, and context Ability to extract and analyse data to inform sharper storytelling and campaign strategy A love for storytelling, a respect for insight, and an obsession with craft.
We are currently hiring for "Senior Brand Marketing Manager" with a leading B2C startup based out in Mumbai.
Job Description : -
- Big, emotional brand campaigns—from insight to execution
- Social-first ideas that build culture and community (not just likes)
- Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) — and brand love metrics like Awareness, Consideration, and Affinity.
- More than just brand love — you'll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting
- Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH — wherever our audience lives, you'll be there (with style).
- Evaluate campaign performance at both market and segment level. Know what's working, what's not, and why — then optimize for impact.
- GTM plans for key launches and cultural moments
- Consistent brand voice across platforms—from ads to Instagram captions
- A pulse on what's trending—reels, rituals, and everything in between.
What You Bring
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Brand Marketing Manager • Mumbai, India
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