Strategic Vision : Define and drive the omni-commerce strategy, ensuring alignment between online and offline channels, with a focus on enhancing customer experiences and driving revenue growth.
Customer-Centric Approach : Lead efforts to understand and anticipate customer needs across all touchpoints (website, mobile apps, physical stores, call centers) to ensure a seamless and personalized experience.
Multi-Channel Integration : Oversee the integration of digital and physical commerce channels, creating a unified approach to inventory, pricing, marketing, and customer engagement.
E-commerce Growth : Develop and execute strategies to grow online sales, including optimizing the e-commerce platform, improving digital marketing efforts, and enhancing the customer journey.
Brick-and-Mortar Synergy : Work closely with retail operations teams to align physical store strategies with digital initiatives, ensuring consistency in product offerings, promotions, and brand messaging.
Data-Driven Insights : Leverage data and analytics to understand customer behavior, track performance, and refine omni-channel strategies. Ensure effective use of KPIs and reporting to drive decision-making.
Technology Innovation : Champion the adoption of new technologies and digital tools to enhance the omni-commerce experience, including AI, machine learning, mobile apps, and new retail technologies.
Cross-functional Leadership : Collaborate with key departments such as marketing, IT, supply chain, product management, and customer service to align on business goals, processes, and initiatives.
Brand Experience : Ensure the company s brand identity is consistently represented across all channels, with a focus on creating an engaging and cohesive customer journey.
Vendor and Partner Management : Build and maintain relationships with key technology vendors, logistics partners, and third-party services to improve service delivery and support omni-commerce strategies.
Change Management : Lead the company through changes in retail strategy, fostering a culture of agility and innovation while ensuring alignment with overall business goals.
Qualifications :
Education : Bachelor s degree in Business, Marketing, Digital Commerce, or a related field. MBA or advanced degree preferred.
Experience : 10+ years of experience in e-commerce, digital marketing, retail, or related fields, with at least 5 years in a senior leadership position overseeing omni-channel operations.
Proven Success : Demonstrated ability to drive growth across multiple sales channels and integrate digital and physical experiences in a large-scale retail environment.
Leadership Skills : Strong leadership and team management experience, with the ability to motivate, mentor, and build high-performing teams.
Analytical Skills : Proficiency in using data analytics, customer insights, and performance metrics to inform decisions and optimize omni-channel strategies.
Technology Proficiency : Familiarity with e-commerce platforms, digital marketing tools, customer relationship management (CRM) systems, and enterprise resource planning (ERP) systems.
Customer Focus : A deep understanding of customer expectations and behavior across digital and physical touchpoints, with a strong focus on personalization and customer engagement.
Adaptability : Ability to thrive in a fast-paced, constantly changing environment and lead transformation efforts across multiple teams and stakeholders.
Preferred Skills :
Experience in managing large-scale digital transformation projects or omni-channel initiatives.
Expertise in implementing and optimizing retail technologies, such as mobile POS systems, order management systems, and digital payments.
Knowledge of customer loyalty programs and strategies for retention across online and offline channels
Skills Required
customer experience management
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Vice President • Gurgaon / Gurugram, Delhi
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