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Marketing Communications Specialist

Marketing Communications Specialist

Cyrix Healthcare Private LimitedKochi, Kerala, India
30+ days ago
Job description

We are seeking an experienced, creative, and strategic Senior Marketing & Communications Specialist (MarCom) to elevate the Cyrix Healthcare brand across India and international markets.

This role requires a seasoned professional  with strong expertise in traditional marketing — events, trade shows, advertising, and brand communications — combined with solid digital marketing acumen . Candidates with medical / healthcare industry background preferred.

This is a hands-on role that blends strategy, creativity, and execution, shaping how Cyrix communicates its mission of Ensuring Health of Healthcare Technologies for a Healthier World.

Key Responsibilities

Brand & Communication

  • Develop and execute impactful marketing and communication plans aligned with business goals.
  • Be the brand custodian, ensuring consistency of tone, identity, and message across all touchpoints.
  • Create high-quality marketing content and collaterals — brochures, presentations, videos, case studies, and digital creatives.

Events & Campaigns

  • Conceptualize, organize, and manage corporate events, roadshows, exhibitions, product launches, and webinars.
  • Oversee end-to-end trade show planning, vendor management, and post-event analysis.
  • Drive Key Opinion Leader (KOL) marketing and customer engagement initiatives.
  • Media, Advertising & PR

  • Develop media relationships and manage press, advertising, and creative agencies.
  • Plan and execute advertising campaigns across print, digital, and outdoor media.
  • Build and enhance Cyrix’s visibility through earned, owned, and paid media channels.
  • Digital Marketing & Analytics

  • Collaborate with the digital team on social media, SEO, content marketing, and email campaigns.
  • Ensure data-driven decision-making through analytics and campaign performance tracking.
  • Support market research and competitor intelligence to guide marketing strategy.
  • Internal Communications & Engagement

  • Lead employee engagement initiatives and internal brand programs.
  • Develop internal communication materials and campaigns that align teams with the company’s purpose and achievements.
  • Qualifications & Experience

  • MBA or bachelor’s degree in Marketing, Communications, or Event Management.
  • 8–10 years of proven experience in marketing communications, branding, and event management — preferably in healthcare, medtech, or B2B sectors.
  • Proven expertise in event conceptualization, collateral development, and campaign execution.
  • Strong grasp of digital marketing tools, analytics platforms, and CRM (preferably Salesforce).
  • Excellent communication, storytelling, and presentation skills.
  • Experience in managing vendors, creative agencies, and cross-functional teams.
  • Working knowledge of Adobe Creative Suite is an added advantage.
  • About Cyrix Healthcare Pvt. Ltd.

    Cyrix Healthcare is a 1,200-strong medical technology company with a vision of Ensuring Health of Healthcare Technologies for a Healthier World. Headquartered in Kochi, with operations across India and the Middle East (UAE, Saudi Arabia, Kuwait), Cyrix serves 25,000+ hospitals and maintains over 550,000 medical devices, ensuring more than 98% uptime.

    At Cyrix, we go beyond maintenance — we ensure excellence. Through proactive service, innovation, and reliability, we empower healthcare providers with confidence that their technology will perform when it matters most.

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    Marketing Specialist • Kochi, Kerala, India

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