Government Sales Manager - Railways

Job Title : AM / DM / Manager - Government Sales (Railways)

Location : New Delhi

Reporting to : Railway Division Business Head

About Aska Equipment Pvt. Ltd.

ASKA Equipment is a leader in disaster response and fire & safety technologies, providing innovative solutions to government agencies and large-scale enterprises. With a manufacturing base in Roorkee, Uttarakhand, and HO in Delhi, we specialize in advanced fire, safety, and lighting equipment. As we expand our footprint, we seek a seasoned sales professional head and drive regional sales (including business development), manage P&L, and lead the team to success.

Position Overview :

The Asst. Manager / Dy. Manager / Manager- Government Sales (Railways) will play a pivotal role in managing and expanding our business with government clients, particularly in the railway sector. The role involves driving sales, developing long-term relationships with key decision-makers in Railways and other government agencies, as well as overseeing the end-to-end sales process from lead generation to contract finalization.

Key Responsibilities :

• Sales Strategy & Planning :

○ Develop and implement strategic sales plans to meet or exceed the sales targets in the

railway and government sector.

○ Identify new business opportunities and stay updated on government policies and

initiatives related to the railway industry.

○ Manage the entire sales cycle, including bidding processes, client negotiations, and

finalization of contracts.

Client Relationship Management :

○ Build and maintain strong relationships with key government bodies, especially

Railways, Railway Boards, PSUs, and other relevant stakeholders.

○ Serve as the primary point of contact for government clients, addressing inquiries and

providing customized solutions.

○ Manage customer expectations and ensure timely delivery of products and services.

Tender & Contract Management :

○ Lead the preparation and submission of bids and tenders, ensuring compliance with all

specifications, technical requirements, and regulations.

○ Coordinate with the internal teams (technical, legal, finance) to ensure smooth

processing of contracts and sales agreements.

○ Monitor and track all sales orders and ensure timely delivery as per client requirements.

Market Research & Reporting :

○ Conduct in-depth research on market trends, competitor activity, and upcoming railway

projects funded by the government.

○ Prepare and present regular reports to senior management on sales performance,

market analysis, and potential risks.

Negotiation & Closing Deals :

○ Effectively negotiate contract terms, pricing, and conditions with government

stakeholders, ensuring profitability and long-term business relations.

○ Ensure successful closure of deals, providing the necessary follow-up to ensure client

satisfaction.

Key Qualifications :

Education :

○ Bachelor's degree in engineering, Business Administration, or related fields. A postgraduate

degree (MBA / PGDM) is a plus.

Experience :

○ Minimum of 4-8 years of experience in government sales, with a focus on the railway

sector. Experience in handling government tenders, contracts, and negotiations is

essential.

○ Proven experience working with Railways, government PSUs, or other

governmental bodies related to the transport or infrastructure sectors.

Skills & Competencies :

○ Strong understanding of the railway industry, government procurement processes, and

the government's policies related to railway modernization.

○ Excellent communication and interpersonal skills, with the ability to engage and

influence key decision-makers.

○ Strong analytical, negotiation, and project management skills.

○ Ability to manage multiple projects simultaneously.

○ High attention to detail, with the ability to navigate complex bidding and tendering

processes.

○ Knowledge of GEM portal tenders and tenders on IREPS

○ For Railways, good knowledge of the working procedure of procurement of railways at various

production units, workshops , Mechanical , electrical and engineering department including

travel to zonal & divisional railways is a must .

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Skills Required

Project Management Skills