Senior Analyst, Customer Insights & Marketing Operations

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

Job Description

Blend360 is hiring a Senior Analyst – Customer Insights & Marketing Operations to support a global leader in digital payments and financial services. This position bridges web operations, search and paid media performance, and marketing analytics, leveraging the Adobe Experience Cloud to deliver measurable growth and customer engagement across Mastercard's digital ecosystem.

The ideal candidate combines strong search marketing expertise (SEO, SEM), paid media experience, and analytical acumen, along with technical proficiency in Adobe Experience Manager (AEM) and Adobe Analytics to drive data-backed marketing impact.

Key Responsibilities

Web Operations & Content Management

• Manage and publish global and localized web content and campaign pages using Adobe Experience Manager (AEM).
• Ensure all web assets meet brand, accessibility, compliance, and metadata standards.
• Collaborate with UX / design and development teams to resolve front-end issues using basic HTML, CSS, and JavaScript.
• Maintain governance, workflows, and approvals using Jira, Confluence, and Bitbucket for process traceability and version control.

Paid Media & Campaign Execution

Analytics, Dashboards & Optimization

Cross-Functional Collaboration & Project Management

Qualifications

Core Experience :

Technical & Analytical Skills

Core Competencies

Preferred Qualifications

Additional Information

At Blend360, you'll collaborate with leading global financial institutions to design and deliver data-driven digital experiences. This role blends search marketing paid media performance, and web analytics, empowering you to influence global marketing impact.

You'll work in a fast-paced, innovation-focused environment where your strategic thinking, digital expertise, and analytical insights will directly shape digital marketing success across markets.

Skills Required

Css, Jira, Adobe Analytics, Html, Google Ads, Javascript, Confluence, Bitbucket, facebook, Sem, Google Search Console, Seo