eKincare - Lead - Marketing - B2B Growth

Role : B2B Growth Lead

Location : Hyderabad

Reporting to : Cofounder

Role Overview :

The B2B Growth Lead will lead ekincare's marketing strategy and execution across B2B marketing, events, Demand generation, conferences, social media, content, and PR. The role will be instrumental in driving brand visibility, generating qualified leads, and enabling the sales and customer success teams to achieve revenue targets.

This role also requires frugal marketing expertise, maximizing outcomes with efficient use of budgets, leveraging creativity, partnerships, and data-driven strategies to deliver high-impact results at low cost.

Success Metrics :

• Deliver 5% QoQ qualified lead growth
• Generate 4X pipeline vs. marketing spend
• Drive brand presence through 20+ events / year
• Increase digital engagement (website & social) by 40%
• Demonstrate cost-efficient ROI through frugal marketing practices

Key Strategy : Plan and execute B2B marketing aligned with revenue goals, leveraging frugal marketing for maximum impact.

Demand Generation : Design and run digital / offline campaigns to fuel pipeline growth.

Brand & Communication : Drive brand positioning, content, social media, and PR for visibility and thought leadership.

Events & Partnerships : Lead conferences and partnerships to enhance engagement and conversions.

Analytics & ROI : Track KPIs, optimize spend, and deliver actionable performance insights.

Key

Proven Track Record :

Frugal Marketing Mindset :

Leadership Skills :

Expertise :

Communication Skills :

Analytical Mindset :

Why Join ekincare :

At ekincare, we are not just building a product - we are redefining how India experiences corporate healthcare. This is an opportunity for high-caliber professionals who want to create meaningful impact at scale and fast-track their careers.

Be part of a winner - A Series B-funded, high-growth startup with patented technology, trusted by 1000+ companies across industries.

Shape the future of health-tech - Work on cutting-edge solutions in one of the fastest-growing domains.

High-impact role - Direct exposure to top management, influencing strategy and outcomes.

Thriving in a dynamic, flat-hierarchy environment with a "fast fail, fast learn" culture that empowers experimentation and rapid iteration.

Career acceleration - ESOPs, attractive performance-based incentives, and the possibility of multiple promotions within a year.

Empowered environment - Dynamic startup culture, flat hierarchy, and a "fast fail, fast learn" approach.

Holistic growth - 360-degree appraisal process and learning opportunities beyond your function.

Well-being matters - Comprehensive medical benefits and fitness perks, including gym, yoga, Zumba, and more.

If you are serious about your career and ready to operate at the top of your game, ekincare is where you belong.

(ref : iimjobs.com)