Product Marketing Lead

Job Description : Product Marketing Manager

About The Organization

AI CERTs™ is based out of New York, Operates in multiple countries. AI CERTs™ was founded with the objective of offering role-based, vendor agnostic certifications in Artificial Intelligence & Blockchain. We bridge the gap between industry demand and educational pathways by validating the knowledge and skills of the learner through certification programs.

At AI CERTs™, our mission is to certify and empower 1 billion individuals with premier AI and Blockchain certifications.

Role Overview

As a Product Marketing Manager at AI CERTs™, you will be responsible for developing and executing marketing strategies that drive demand and adoption for our products. This role involves understanding market needs, crafting compelling product messaging, and collaborating with cross-functional teams to ensure the successful launch and promotion of our products.

Job Location : Remote

Key Responsibilities

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Analyze customer feedback and product performance to inform marketing strategies.
• Develop and articulate clear product positioning and messaging that differentiates our products from competitors.
• Create engaging content for various channels including websites, brochures, and presentations.
• Design and implement go-to-market plans for new product launches and updates.
• Coordinate with product management, sales, and marketing teams to ensure alignment and execution of launch activities.
• Develop sales tools and training materials to support the sales team and improve product knowledge.
• Provide insights and recommendations to the sales team to enhance their effectiveness in the field.
• Plan and execute marketing campaigns that drive product adoption and customer engagement.
• Monitor and analyze campaign performance, and adjust strategies as needed to optimize results.
• Develop strategies to increase customer retention and satisfaction.
• Track and report on key performance indicators (KPIs) related to product marketing initiatives.
• Use data-driven insights to make informed decisions and recommendations.

Qualifications

Our Offer

Skills Required

Marketing Tools, Market Research, Competitive Analysis, Crm Systems