Graygraph Technologies - Team Lead - PPC

Team Lead - PPC

Job Description :

We are seeking a highly skilled and strategic PPC Team Lead with hands-on experience in managing and optimizing Google Ads, Amazon Ads, and Meta Ads campaigns.

The ideal candidate should have prior experience working in a Digital Marketing or SEO agency, handling multiple client accounts across diverse industries.

You will be responsible for leading a team of PPC specialists, driving paid media strategy, and delivering measurable results for our clients.

Key Responsibilities :

• Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta (Facebook / Instagram) platforms.
• Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.
• Manage a portfolio of multiple clients, ensuring KPIs are met across different verticals.
• Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.
• Perform in-depth keyword research, audience targeting, and A / B testing to improve ad performance.
• Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.
• Prepare performance reports and insights for internal review and client presentation.
• Stay updated with industry trends, platform changes, and best practices to ensure innovative strategies.

Requirements : .

(ref : iimjobs.com)