Talent.com
Campaign Manager

Campaign Manager

AIWODelhi, Republic Of India, IN
17 hours ago
Job description
  • Experience : 2–3 years (min. 2 years hands-on) - Location : Chennai - Function : Partnerships, OOH / BTL, Events, Influencer & Affiliate OpsRole PurposeOwn creator partnerships and all offline / BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting / AV, permits), manage vendors (bus shelters, gated communities / RWAs, malls, kiosks, metro pillars, printers / fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.Core ResponsibilitiesInfluencer Marketing — Strategy & Operations (In-Depth)1) Creator Sourcing & VettingSource creators across tiers (nano / micro / mid / celebrity, UGC specialists).Vet audience quality : Demographics (geo, age, language), affinity (health / wellness), brand safety.Engagement rate (authentic vs. pod), audience growth trend, fake follower / bot suspicions.Content fit : tone, disclosure history, prior brand outcomes.Shortlist with scorecards (fit, quality, expected CPA / CAC, creative X-factor).2) Strategy & BriefingBuild funnel-aligned plans : awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before / after).Author creator briefs : hooks, key messages / claims guardrails, visual dos / don’ts, CTAs, disclosure (#ad), landing links, coupon codes.Maintain content banks : FAQs, proof points, objections, transformation stories.3) Content & Channel MixFormats : reels / shorts, carousels, lives, long-form, stories with link / DM prompts, community posts.Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).Plan sequencing and whitelisting (allow brand to run ads from creator handle).Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).4) Negotiation & ContractsNegotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event / booth), rate vs. CPA / affiliate hybrid, payment terms.Track PoP (links, screenshots), deadlines, revision cycles, and approval SLAs.5) Launch, Track, OptimizeAttribute with UTMs / unique codes / landing pages, track views, CTR, saves, comments sentiment, assisted conversions and first-order CAC.Run creative & hook tests;
  • rotate winners into paid;
  • refresh briefs monthly.Maintain Creator CRM : status, performance, costs, next brief date, referral capacity.6) Sales Enablement & CommunityEquip creators with offer matrices, FAQs, lead capture (DM keywords / WA click-to-chat), and event invites.Nurture top performers into ambassadors with tiered perks.B) Affiliate Program — Strategy & GrowthStand up / manage affiliate stack (platform, onboarding, policy, payouts).Define commission structures by product margin, bonuses for thresholds, and cool-down windows to prevent cannibalization.Enforce compliance (brand bidding rules, coupon leakage control), fraud monitoring, and link hygiene.Recruit publishers / communities / newsletters;
  • create launch kits (swipe copy, banners, product feeds).Report on affiliate revenue, new-to-brand %, CAC, LTV, and optimize partner mix.C) Last-Minute Activation ReadinessMaintain “Go-Bag” : two universal backdrops (8×10 / 10×12), 6 standees, modular counters, AV kit, QR boards, brochures, FAQs, sampling packs.Templates in Canva / Figma for same-day adapts;
  • on-call printers / fabricators with delivery SLAs.Pre-approved copy blocks and city-wise permissions checklist.A) Events, Stalls & OOH (End-to-End)Backdrops / Stage / Branding : Size maps, materials (fabric / flex / foam), rigging specs, safety.Hoardings / Prints : Site recce, creative adapts, traffic / angle checks, proofing, media plans.Standees / Signage : Roll-ups, foam boards, directional signage, QR placards.Stall Layout : 2D / 3D layout, visitor flow, demo zones, storage, power.Furniture & Fixtures : Counters, brochure racks, stools, tables, cable management.Lighting & AV : Key / fill, LED pars, TV / LED wall specs, PA / mic checks, content loops.Ops Pack : Power loads, extension boards, gaffer kits, first-aid, trash plan.Permits / Compliance : Venue / RWA approvals, fire / electrical safety, night installs, PoP photos.Staffing / ROS : Promoters / MC, briefs, call sheets, dress code, lead forms, giveaways.E) Vendor & Media ManagementMaintain a roster of OOH / BTL vendors (bus shelters, RWAs, malls / kiosks, metro pillars, pole kiosks), printers, fabricators, rental houses.Negotiate rate cards, make-goods, value-adds, installation windows;
  • enforce SLAs & QC (color proofs, GSM, lamination, mounting).F) Audience-First Offline StrategyMap message–offer–format by venue / geo;
  • set goals (footfall → leads → booked consults → revenue).Attribute via UTMs / coupons / QR and post-event conversion tracking.Required SkillsProven BTL / event execution + OOH / print production (brief → install → proof).Influencer Ops : creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution.Affiliate Ops : onboarding, commission math, payout cycles, fraud control, policy governance.Negotiation that lands better CPM / CPA and make-goods;
  • strong vendor management.Lead capture & attribution design (QR, UTMs, codes);
  • disciplined ops (checklists, budgets, timelines).Nice to HaveBasic motion for event loops;
  • on-ground MC / anchoring.RWA / mall / media-owner relationships;
  • municipal norms familiarity.Community building in gated societies / gyms / corporates.Tool StackInfluencer CRM / Analytics : Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets).Affiliate Platforms : Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk.Attribution : UTM.Io, Bitly, dynamic QR;
  • Shopify / GA4 dashboards.Planning / Ops : Notion / Asana / ClickUp, Google Sheets;
  • Canva / Figma size kits.Print / OOH : Vendor portals, Acrobat preflight, geo-tag PoP photo apps.Lead Capture : Typeform / Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM.Content : CapCut / Descript for quick edits;
  • Frame.Io for review.Certifications (Preferred)Google Ads Measurement (for attribution literacy) - Zoho CRM basics - Event / BTL management cert (nice) - IAB Influencer Marketing modules (nice) - Affiliate platform badges (Refersion / Impact / GoAffPro).Must-Have “2+ Years Hands-On” (Hard Screen)Running events / stalls end-to-end (layout, backdrops, furniture, lighting / AV, permits) with PoP evidence.Managing influencer programs from sourcing → brief → contract → publish → sales attribution with UTMs / codes;
  • whitelisting & usage rights experience.Delivering revenue from creators / affiliates;
  • documented CPA / CAC improvements vs. benchmark.Standing up an affiliate program (policy, payouts, fraud controls) at meaningful scale.Executing last-minute activations using pre-built collateral without quality slips.KPIsInfluencer Revenue, Affiliate Revenue, New-to-Brand %, CPA / CAC via creators / affiliatesFootfall, Leads, CPQL, Booking Rate, Revenue / ActivationOn-time installs, first-pass QC, vendor SLA adherenceOOH cost per footfall / impression, proof-of-posting complianceSpeed-to-launch for last-minute events;

    • % reuse from collaterallibrary

    Create a job alert for this search

    Campaign Manager • Delhi, Republic Of India, IN

    Related jobs
    • Promoted
    Campaign Manager

    Campaign Manager

    Credila Financial Services LimitedDelhi, India
    We are seeking a Campaign Manager to join our dynamic team at our education loan company.The ideal candidate will be passionate about leveraging digital channels for customer acquisition, adept at ...Show moreLast updated: 1 day ago
    • Promoted
    AFFLE - Programmatic Campaign Manager

    AFFLE - Programmatic Campaign Manager

    Affle (India) LimitedGurugram, India
    We are seeking an outstanding, data-driven Programmatic Campaign Manager to join our new, high-impact Growth team.This team is dedicated to developing and executing advanced growth strategies that ...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Campaign Manager - Demand

    Campaign Manager - Demand

    MediaMintDelhi, India
    Demand Campaign Manager Job Location : Hyderabad Work from Office Should be willing to work in night shifts.MediaMint is seeking a highly motivated Campaign Manager – Ad Operations to join our team...Show moreLast updated: 1 hour ago
    • Promoted
    Manager Digital Planning

    Manager Digital Planning

    Omnicom Media Group IndiaDelhi, India
    We are looking for a Manager Digital Planning based out of Mumbai who will be responsible for the completion of all groundwork related to media plan development and manage the smooth and timely exe...Show moreLast updated: 12 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    Jupiterghaziabad, uttar pradesh, in
    A subject that’s always on our mind.We go through a rollercoaster of emotions when it comes to money.That’s why at Jupiter, our mission is to enable people to improve their relationship with money....Show moreLast updated: 1 day ago
    • Promoted
    Campaign Manager

    Campaign Manager

    Denaro MediaDelhi, India
    Location : Mumbai, Maharashtra Job Type : Full-time, In-office Experience : 2–5 years (preferred) Department : Influencer Marketing About the Role We're looking for a creative and strategic Influencer ...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Campaign Manager

    Marketing Campaign Manager

    ConfidentialGurugram, Gurgaon / Gurugram, India
    This is a full-time on-site role for a Performance marketing specialist located in Gurugram.The lead generation person will be responsible for Google and Meta Add. Should be able to run add campaign...Show moreLast updated: 8 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    Antal InternationalDelhi, India
    Hybrid / WFO - (4 / 1 - WFO / WFH) EMEA OR NA.CTC - Upto 11 LPA + Other benefits beyond the salary.Regularly check how ad campaigns are performing and find ways to improve and grow them.Look into any cam...Show moreLast updated: 3 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    ConfidentialGurgaon / Gurugram, India
    Nothing exists to make tech feel exciting again.We're building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do.From the way our pro...Show moreLast updated: 8 days ago
    • Promoted
    Online Campaign Manager

    Online Campaign Manager

    Petpoojagurgaon, haryana, in
    Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad...Show moreLast updated: 18 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    DigivanaDelhi, India
    Digivana is a fast-growing digital advertising agency helping brands achieve measurable growth through performance-driven campaigns. We specialize in programmatic media buying, in-app advertising, a...Show moreLast updated: 3 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    SchbangDelhi, India
    About Schbang : Schbang is a Creative & Technology Transformation company that believes in delivering holistic marketing solutions — blending strategy, content, design, and technology.We’re now expa...Show moreLast updated: 30+ days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    RAPP Indian OceanDelhi, India
    We are hiring for Adobe Campaign Architect.Location : Bangalore NOTE : Here we are not looking for any Immediate Joiner.This exciting role of a Adobe campaign Specialist requires you to plan, manage ...Show moreLast updated: 4 days ago
    • Promoted
    Senior Campaign Manager

    Senior Campaign Manager

    ConfidentialGurgaon / Gurugram, India
    Nothing exists to make tech feel exciting again.We're building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do.From the way our pro...Show moreLast updated: 8 days ago
    • Promoted
    Programmatic Campaign Manager

    Programmatic Campaign Manager

    MediaMintDelhi, India
    The Programmatic Campaign Manager will be responsible for supporting the setup, execution, and management of programmatic campaigns. This role involves assisting with client onboarding, managing DSP...Show moreLast updated: 30+ days ago
    • Promoted
    Manager - Campaign Management

    Manager - Campaign Management

    Media.netDelhi, India
    A successful Campaign Manager pushes the bounds of their creativity in identifying the right product / service, matching that with the right audience, and designing ad collateral that captures the au...Show moreLast updated: 23 days ago
    • Promoted
    Senior Paid Campaign Specialist

    Senior Paid Campaign Specialist

    Kovai.coDelhi, India
    Opportunity : Senior Paid Campaign Specialist We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and ...Show moreLast updated: 3 days ago
    • Promoted
    VML - Campaign Manager

    VML - Campaign Manager

    VML Enterprise SolutionsDelhi NCR, India
    Who We Are : At VML, we are a beacon of innovation and growth in an ever-evolving world.Our heritage is built upon a century of combined expertise, where creativity meets techno...Show moreLast updated: 30+ days ago