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AFFLE - Programmatic Campaign Manager

AFFLE - Programmatic Campaign Manager

Affle (India) LimitedGurugram, India
1 day ago
Job description

We are seeking an outstanding, data-driven Programmatic Campaign Manager to join our new, high-impact Growth team.

  • This team is dedicated to developing and executing advanced growth strategies that enable global mobile companies to achieve their marketing objectives.
  • This role is highly autonomous, focused on delivering outstanding results by leveraging Jampps proprietary technology and iterating through rigorous A / B experimentation across key components like audiences, creatives, and optimization models.
  • The successful candidate will work side-by-side with our Revenue team, acting as the operational expert who translates business goals into flawless campaign execution and measurable growth.

Key Responsibilities & Campaign Leadership :

Execution & Campaign Ownership : Be directly responsible for the comprehensive planning, execution, and optimization of complex mobile marketing campaigns utilizing Jampps wealth of Machine Learning (ML) programmatic tools.

  • Performance Strategy : Implement strategies focusing on CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) optimization to maximize customer value and drive incremental growth.
  • Strategic Partnership & Customer Alignment : Work closely with the Customer Success Manager (CSM) to gain a deep understanding of customer business objectives and goals, ensuring all Jampp campaigns are strategically aligned.

  • Retention & Growth : Design and implement joint strategies with the CSM to maximize customer retention and identify opportunities to grow existing accounts.
  • Communication : Provide the CSM with regular, clear feedback on campaign performance, highlighting key actionables and insights for seamless customer communication.
  • Data Analysis & Actionable Data Insights : Extract and manipulate campaign data to create precise, actionable recommendations for business decisions.

    This analysis includes, but is not limited to, publishers, creatives, verticals, and internal workflow optimization.

  • Technical Troubleshooting : Handle level-1 technical troubleshooting (e.g., tracking issues, supply connectivity problems) and collaborate cross-functionally with revenue and technical teams to ensure proper campaign management outcomes.
  • Autonomy : This team values initiative; the expectation is to proactively identify areas for process improvement and drive those changes independently.
  • Required Qualifications & Experience : 3+ years of experience in growth or performance marketing; running mobile / performance campaigns is a strong plus.

  • Education : Bachelors degree in Administration, Marketing, Economics, Industrial Engineering, or a related field.
  • Optimization Expertise : Proven experience in CPA and ROAS optimization within programmatic or performance marketing environments.
  • Analytical Skills : Strong attention to detail and analytical background is mandatory; comfortable with data extraction and manipulation using tools like Excel.
  • Mindset : An ambitious self-starter who embraces continuous learning, enjoys complex challenges, and possesses a hands-on approach to problem-solving.
  • Professional Skills : Outstanding time management, organizational, and communication skills (both written and verbal).
  • Language : An advanced level of English is required for global collaboration.
  • Why Join Impact : Take a high level of responsibility from day one with the opportunity to develop your potential without limitations in an entrepreneurial environment.

  • Domain Expertise : Learn extensively about the fastest-growing area of digital advertising : Mobile Programmatic.
  • Global Team : Work with a talented, diverse global team (with colleagues from Brazil, UK, US, Germany, Argentina, etc.) and serve some of the biggest mobile advertisers (like Uber, Rappi, iFood).
  • Growth : Structured onboarding and continuous training are provided to ensure mutual success
  • (ref : iimjobs.com)

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