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Programmatic Advertising Product Lead

Programmatic Advertising Product Lead

KensaltensiBengaluru, Republic Of India, IN
2 days ago
Job description

Company Description

Kensaltensi powered by Alkimi is a decentralised programmatic ad platform that aims to restore the value exchange between advertisers, publishers, and users. Our custom solution on the Sui network is fast, scalable, and transparent with 0% fraud and lowest transaction fees. Visit our website at www.Alkimi.Org to learn more about our unique approach to advertising.

About the Role :

We are seeking an experienced Product Manager with deep expertise in programmatic advertising technology to drive product strategy and execution for our ad-tech platform. The ideal candidate will have hands-on experience with core ad-tech technology and a proven track record of delivering complex technical products in the digital advertising ecosystem.

Key Responsibilities :

Product Strategy & Vision

  • Define and execute product roadmap for ad-tech solutions including ad exchanges, demand-side platforms (DSP), supply-side platforms (SSP), and ad serving infrastructure
  • Identify market opportunities and competitive positioning within the programmatic advertising landscape
  • Collaborate with engineering, data science, and business development teams to prioritize features that drive revenue growth and operational efficiency

Technical Product Management

  • Lead product development for OpenRTB-compliant bidding systems and real-time auction mechanisms
  • Oversee integration and optimization of Prebid.Js implementations for header bidding solutions
  • Manage product requirements for ad serving technology, including creative rendering, viewability measurement, and fraud detection
  • Drive technical specifications for API development, data pipelines, and reporting dashboards
  • Cross-Functional Collaboration

  • Work closely with engineering teams to translate business requirements into technical specifications
  • Partner with sales and account management to understand client needs and market feedback
  • Collaborate with data teams on audience segmentation, campaign optimization algorithms, and performance analytics
  • Coordinate with compliance and legal teams on privacy regulations (GDPR, CCPA) and industry standards
  • Required Qualifications :

    Technical Expertise

  • 5+ years of product management experience in ad-tech, with at least 3 years focused on programmatic advertising
  • Deep understanding of ad exchange operations, real-time bidding (RTB), and publisher integrations
  • Hands-on experience with OpenRTB protocol (versions 2.X and 3.X) and related specifications
  • Proficiency with Prebid.Js, Prebid Server, and header bidding implementation strategies
  • Knowledge of ad serving technologies, creative formats, and trafficking workflows
  • Understanding of data management platforms (DMP), customer data platforms (CDP), and identity resolution
  • Industry Knowledge

  • Strong grasp of programmatic advertising ecosystem including buyers, sellers, and intermediaries
  • Experience with major ad-tech vendors (Google Ad Manager, Amazon DSP, The Trade Desk, etc.)
  • Understanding of digital advertising measurement, attribution models, and analytics platforms
  • Knowledge of privacy frameworks, consent management, and cookieless targeting solutions
  • Skills & Experience

  • Proven ability to manage complex technical products with multiple stakeholders
  • Experience with agile development methodologies and product management tools
  • Strong analytical skills with ability to interpret performance data and market trends
  • Excellent communication skills for technical and non-technical audiences
  • Bachelor's degree in Engineering, Computer Science, Business, or related field;
  • MBA preferred

    Preferred Qualifications

  • Experience with server-side ad insertion (SSAI) and connected TV (CTV) advertising
  • Knowledge of machine learning applications in ad-tech (bid optimization, audience modelling)
  • Previous experience at ad exchanges, DSPs, SSPs, or major publishers
  • Understanding of video advertising standards (VAST, VPAID) and mobile advertising protocols
  • Familiarity with cloud platforms (AWS, GCP) and data processing technologies
  • This role offers the opportunity to shape the future of programmatic advertising technology while working with cutting-edge ad-tech infrastructure at scale.

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    Lead Product • Bengaluru, Republic Of India, IN

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