Assistant Brand Manager

About Nua :

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role :

We are looking for a highly motivated and analytical Assistant Category Manager to support the development and execution of category strategies that drive growth, profitability, and market share. The ideal candidate is detail-oriented, data-driven, and passionate about consumer insights, product performance, and brand building.

You’ll work closely with the Category Manager , Marketing , Supply Chain , and Sales teams to ensure seamless planning, performance tracking, and innovation across the product portfolio.

Key Responsibilities :

1. Category Strategy & Planning :

Support the Category Manager in developing and executing annual category plans based on market insights, competitive benchmarking, and business goals.

2. Business Performance Tracking :

Analyse category sales, margins, and inventory performance, and generate regular dashboards with actionable insights for business decisions.

3. Product & Portfolio Management :

Coordinate cross-functional efforts for new product launches and manage the lifecycle of existing SKUs through data-led decisions.

4. Marketing & Consumer Insights :

Collaborate with marketing teams to design and execute category campaigns while deriving insights from consumer research and market data.

5. Cross-Functional Collaboration :

Work closely with Supply Chain, Finance, and Sales to ensure smooth execution of category plans, forecasting accuracy, and on-time delivery.

Preferred Qualifications :

1.Education & Experience

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• MBA preferred.
• 2–3 years of experience in category management, brand management, merchandising, or business analysis (FMCG, retail, or D2C experience preferred).

2.Skills & Competencies

proficiency in Excel and data visualization tools.